Director, Digital Content

You're a creative innovator with superb writing skills that likes to push the envelope

This is a remote role with the successful candidate able to work East Coast hours

The Director, Digital Content is responsible for strategy, creation and on-going implementation of brand, marketing and sales-enablement digital and multimedia content for North America (NORAM) that supports Sodexo’s brand, global campaigns, segment-specific campaigns and Marketing & Sales Distribution Center (MSDC) .This role will set Sodexo’s digital content and channel strategy and bring to life through directing and creating a suite of brand, marketing and sales content that resonates with and engages clients and prospects throughout their buyer’s journey to drive business growth. Key strengths include creativity, brand management, digital marketing and sales strategic alignment, SEO, team building, project and editorial calendar management, vendor management, multimedia production, and execution.Oversees the planning, execution and evaluation of creative work, providing editorial review, with department, segment, and vendor digital content developers, community managers and Sodexo’s distribution channels to facilitate a seamless brand experience for users that drives action across all digital touchpoints.Directs the creation of data-driven digital content in alignment with business goals, which requires defining and meeting KPIs and an understanding of data sources, marketing tech capabilities and how performance data turns into actionable insights.Must possess a strong ability to influence those who do not have direct reporting relationship on editorial excellence and content strategy and collaborate across the global organization.Reports to the VP, Digital Marketing & Content

Primary Duties & Responsibilities

Content Strategy and Operations - Define data-driven content strategy approach for NORAM, scalable and adaptable for the segments, operations of content development and dissemination in alignment with global tools and channels, and managing NORAM editorial calendarDigital Content Marketing- Collaborate with Marketing and Sales to plan and execute cross-segment, regional and segment multichannel, multimedia content for campaign promotions that take a 360-degree approach to engaging and driving action among our target audiences through all stages of the buyer journey.Content Creation -Deliver high-quality, actionable content in various formats that aligns with NORAM and segment business goals and requirements, channels strategies and brand to drive business goals and drive MQLs and other KPIs.Partnering with the Segments/Business -Collaborate at regional and global levels to advise, develop and coordinate lead-generating campaign content strategy and execution for clients and prospects based on industry trends, funnel-phase and needs.Measurement - Coordinate the tracking, reporting and presentation of KPIs to both internal teams for A/B testing and content building and to the larger organization to inform them of overall content and campaign performance and actionable insights.

Typical Knowledge & Skills

• Digital tracking processes, functionalities and integrationsExpert knowledge of social media ad platforms and organic algorithm biases (LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest, etc.)Proficiency in Google Analytics and working knowledge of Search Console, Keyword Planner, Tag Manager and Google AdsExperience working in an enterprise web CMSExperience executing multi-channel campaigns across the funnelDeep understanding of content strategy, digital content creation, dissemination and strategy for multiple industries and personasExperience with search engine optimization and application to content strategy and creationExperience developing content in various formats, including website copy, white papers, downloadable content, blog posts, advertising, video, and emails for external and internal audiences.Experience in applying content performance data and client insights and conducting market research, competitor analyses, content audits, gap analysis, ROT analysis, content inventories, and user testing to develop strategies, approaches and course-corrections for content creation.Creative eye toward thumb-stopping content creationExperience designing, copyediting and copywriting for paid, organic, web, display, native, digital assetsUnderstanding in multimedia content creation, production and vendor managementProject management and content operations

Sodexo offers a full array of benefits including paid time off, holidays, medical, dental, vision, 401K and access to ongoing training and development programs, tuition reimbursement, plus health and wellness programs. Not the job for you? At Sodexo, we offer Marketing positions in a variety of business segments, including Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. Continue your search for Marketing jobs. 

Working for Sodexo:How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.

What We Offer

Sodexo offers fair and equitable compensation, partially determined by a candidate's education level or years of relevant experience. While the budgeted range for the position is posted, Sodexo salary offers are based on a candidate's specific criteria, like experience, skills, education and training.

This position is responsible for strategy, creation and on-going implementation of brand, marketing and sales-enablement digital and multimedia content for NORAM that supports Sodexo’s brand, global campaigns, segment-specific campaigns and MSDC .

• This role will set Sodexo’s digital content and channel strategy and bring
• to life through directing and creating a suite of brand, marketing and sales content that resonates with and engages clients and prospects throughout their buyer’s journey to drive business growth. Key strengths include creativity, brand management, digital marketing and sales strategic alignment, search engine optimization (SEO) team building, project and editorial calendar management, vendor management, multimedia production, and execution.
• Oversee the planning, execution and evaluation of creative work, providing editorial review, with department, segment, and vendor digital content developers, community managers and Sodexo’s distribution channels to facilitate a seamless brand experience for users that drives action across all digital touchpoints.
• Direct the creation of data-driven digital content in alignment with business goals, which requires defining and meeting KPIs and an understanding of data sources, marketing tech capabilities and how performance data turns into actionable insights.

Qualifications & Requirements

• Basic Education Requirement - Bachelor’s Degree or equivalent experience
• Basic Management Experience - 7 years
• Basic Functional Experience - 7 years
• Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.