Director, Content & Social Media

Irvine, CA

Weedmaps is seeking a highly motivated, innovative and results-driven Director of Content & Social Media who will lead a team of dedicated experts with the shared goals of serving our customers, driving business growth, and creating online communities through expertise, great content, and spirited engagement. We are looking for a leader with a deep understanding of content management and social media including emerging social platforms, content management systems, performance tools like social listening, and with experience developing tactics for the delivery of successful content and multi-channel social strategies in the cannabis industry. This role is responsible for ideating, curating, planning, developing and executing on the vision for our content and social media strategy, uncovering insights, driving and sharing results, and leading our passionate content & social media team.

The impact you'll make:

  • Develop and implement a comprehensive content and social media strategy that aligns with the company's overall business objectives
  • Create and manage a content calendar to ensure a consistent flow of high-quality, relevant, and engaging content across all social media platforms
  • Help manage the company's brand voice, tone, and messaging
  • Lead the creation and production of a wide range of content including, but not limited to, blog posts, videos, infographics, and social media posts
  • Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content is consistent and relevant
  • Monitor and analyze the performance of content and social media campaigns, and make data-driven recommendations for improvement
  • Stay up-to-date on industry trends and emerging technologies to identify new opportunities to reach and engage with target audiences
  • Knowledge of SEO best practices and the ability to optimize content for search engines
  • Build and manage a strong online community through social media engagement and community management
  • Utilize gathered insights to make regular recommendations on strategic shifts in content production and planning
  • Manage a team of content and social media managers, providing mentorship, guidance, and support as needed
  • Develop platform-specific content that's in alignment with WM strategic initiatives

What you've accomplished:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 10+ years of experience in content marketing and social media, with at least 5 years in a leadership role
  • Deep understanding of the cannabis industry and the unique challenges and opportunities it presents
  • Strong writing and editing skills, with a proven ability to produce high-quality content across a variety of formats
  • Experience using social media management tools such as Hootsuite, Sprout Social, and Buffer
  • Experience with content management systems (CMS) and basic HTML
  • Excellent project management skills and the ability to lead cross-functional teams to successful outcomes
  • Strong analytical skills and the ability to use data to inform decisions
  • Ability to work independently and as part of a team in a fast-paced, high-pressure environment
  • Knowledge of SEO best practices and the ability to optimize content for search engines
  • Excellent interpersonal and communication skills
  • Passion for the cannabis industry and a commitment to producing content that is both engaging and educational
  • Critical thinking, problem-solving and decision-making
  • Cannabis industry/product knowledge; the ability to speak to common cannabis topics (strains, cannabinoid, terpenes, etc.)

The base pay range for this position is: $185,000.00 - $231,000.00

2023 Benefits for Full Time, Regular Employees:

  • Medical, Dental & Vision benefits (effective Day 1):
  • Employee - employer paid premium 100%
  • For plans that offer coverage to your dependents, you pay a small contribution
  • Basic Life & AD&D - employer paid 1x salary up to $250,000
  • 401(k) Retirement Plan (with employer contribution)
  • PTO (3 weeks accrued); 5 sick days
  • Supplemental, voluntary benefits
  • Family planning/fertility - including up to $10,000 towards cash-pay services
  • Student Loan Repayment/529 Education Savings - including a company contribution of up to $1,000/year
  • FSA (Medical, Dependent, Transit and Parking)
  • Voluntary Life Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Short- and long-term disability Insurance
  • Pet Insurance 
  • Company-paid identity theft protection
  • Legal services platform
  • Paid parental leave

Why Weedmaps?

  • You get an opportunity to shape the future of the cannabis industry
  • You get to play a meaningful role that impacts the wellbeing of others
  • Casual work environment, no fancy clothes required, but you are free to dress to the nines!
  • Generous PTO and company holidays
  • Numerous opportunities to learn and grow your professional skills
  • Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.

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