Director, Communications

Bradenton, FL

Plan, coordinate and execute corporate communications relations activities for IMG Academy, the world-renowned sport training and education institution. Special focus on brand messaging and positioning and internal and community communications.

Position Responsibilities

  • Helps manage brand positioning and messaging in association with the VP, Communications and the marketing department
  • Manages internal communications, liaising with senior leadership and HR to maintain an effective strategy for key constituents including employees, students and families, campers, professional trainees, and alumni
  • Prepares and regularly distributes internal newsletters and other content highlighting media coverage or key initiatives
  • Crafts key messages, statements, media alerts, news releases, and website copy as needed
  • Works with senior leadership to grow and maintain role in the community
  • Liaises with IMG’s sponsors to create and share content, contacts and ideas
  • Assists the marketing department in creating an impact through storytelling across all of IMG’s digital and social platforms
  • Creates and maintains relationships with news directors, editors, writers, reporters, photojournalists, video crews, bloggers, and other members of the working media
  • As a member of the centralized Endeavor communications team, collaborates on opportunities to both support the parent brand and leverage it to elevate the profile of IMG Academy
  • Adheres to all company policies, procedures and business ethic codes
  • Other duties as assigned

Knowledge, Skills and Ability

  • Bachelor’s Degree in public relations, journalism, marketing, or communications
  • 5+ years of experience working in corporate communications or public relations in similar position
  • Knowledge, experience and passion for sports; working experience in sports preferred
  • Excellent written and verbal communication skills
  • Demonstrated experience with digital/social content at a professional level
  • Comfort with using Cision, Meltwater or similar media database for creating media lists, tracking and analyzing media
  • Desire to work collaboratively with colleagues

Physical Demands and Work Environment

  • Ability to lift, move, push and pull equipment or boxes in excess of 40lbs.
  • Should be able to handle outdoor temperatures for a reasonable period of time.
  • Must be able to move around campus which includes gym, turf, fields, etc.
  • Ability to work flexible hours to include nights, weekends and holidays is required

Background Requirements

  • Requires a background check upon offer
  • Requires a drug check upon offer

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

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