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Director, Brand Marketing Wheels & Action

Los Angeles, CA

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.


Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?


At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!


What will you work on?

The Director, Brand Marketing Wheels Action has a proven ability and passion to develop and bring to life compelling brands across product lifecycles from concept to launch and beyond. The Global Brand Director creates the product strategies and drives the product development for their brands.


They support a portfolio of brands through global product management and clearly communicate the brand strategies and positioning to all business partners.


How will you create impact? 

  • Directly lead and mentor a team of experienced Brand Managers
  • Develop extensive strategic 3-5 year global brand strategy and category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth
  • Develop Global Branding Guide to clearly communicate brand strategies, positioning, key information and consistent communication to all internal business partners around the world
  • Manage brands to financial targets and brand budgets including the management of the Global TLP and Global Sku profitability.
  • Drive the analysis of products, brand and category performance.
  • Develop and Implement Channel Management strategies for the GBU
  • Build a category management plan for the brand to manage Global sku productivity and inventory
  • Oversees regional merchandising activities relative to category plan.
  • Ensure innovation of the brand across multiple touch points (product development, digital, creative, retail, advertising and global).
  • Collaborate with key affiliates to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information
  • Execute global brand-building activities and develop global marketing tools, including brand and product advertising, and development of content with internal and external groups
  • Develop and manage brand forecasts


What are your skills and experience? 

  • Consumer Packaged Goods (CPG) product development experience
  • Global brand/product management experience is preferred.
  • Experience in processes such as: business planning, strategic marketing plan development, portfolio management and development, market research/customer insights, new product launches and business performance tracking across a global market landscape is required.
  • Demonstrated success in launching products or leading a company's entrance into a new category with innovative products or services is required.
  • A demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities is required.
  • Prior experience working with global partners is preferred.


The anticipated pay range for candidates who will work in California is $145,000 to $165,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.


What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!


What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.


Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.


Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.


We do appreciate all interest; however only those selected for interview will be contacted.

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