The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
This is an important and exciting time for The New York Times. Our journalism has never been stronger, more relevant or more in demand. Our products lead the industry, and are used by millions of passionate and engaged readers every month. And our strategy of providing journalism worth paying for has helped us rapidly grow our subscription business.
In 2017, the Times launched “The Truth Is Hard,” its first brand campaign in a decade. Over the last several years, the team has evolved our campaigns to spotlight signature journalism and connect readers emotionally to the mission of The Times. The work has been critically acclaimed: our “Truth Is Worth It” campaign won top honors including two Cannes Grand Prix Lions, two black pencils at the D&AD Awards, and the CMO Pencil at The One Show, and our more recent campaign, “Independent Journalism for an Independent Life” has received awards from D&AD, the Clios, One Show, and Shots.
Our brand marketing also recently received a Gold Effie for “Sustained Success,” which focuses on our marketing efforts from 2016–2022.
The Brand Marketing Director will work with the Executive Director of brand marketing and the cross functional team to shape future brand campaigns for The Times overarching brand. This includesThis includes marketing the brand overall through the award-winning Truth campaign as well as developing new campaigns to drive awareness and consideration of all that the Times offers, including Games, Cooking, Audio, Wirecutter, and The Athletic.
- Create insight-driven creative briefs that inspire emotionally resonant creative work from our partner agencies and internal teams
- Lead the day-to-day of brand campaign development, ensuring a link between the brand strategy, the creative idea and the final executions. Actively guide the development of the campaign creative execution and ensure that all campaign elements maximally contribute to achieving KPIs.
- Lead complex cross-functional teams to ensure alignment, clear communication, seamless integration and timely execution of campaign deliverables and integrated marketing plans
- Contribute to strategic conversations around brand and business strategy, creative concepts and marketing strategy and execution
- Partner with Audience and Data Insights to turn consumer research into actionable insights, develop plans for how we will measure our marketing and analyze results for campaign optimization
- Build trusted relationships with the newsroom that facilitate collaboration on marketing campaigns
- 8+ years in consumer marketing with world-class brands that tell inspiring and engaging stories in a multi-channel environment
- Integrated Marketing experience required, brand or agency side
- 5+ years of experience in brand communications
- Experience stewarding the development of emotionally resonant creative work and media plans in partnership with agencies, internal creatives, cross-functional teammates and outside partners
- Solid skills in core areas of business and brand strategy, insights and research, media and communications planning
- Experience marketing entertainment properties such as podcasts or tv shows
- The ability to excel at both a strategic and executional level
- Experience leading projects from inception, development to execution and measurement
The annual base pay range for this role is between $150,000.00 and $170,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email firstname.lastname@example.org. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
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