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Digital & Social Media Manager

Toronto, ON

Established over 30 years ago, Medcan is a global leader in assessing clients' overall well-being and inspiring them to live well. Medcan has a comprehensive range of diagnostic assessments, which, in combination with innovative programs tailored to specific needs, are designed to successfully reach improved health outcomes.


Over 80 physicians and specialists, alongside a broad roster of complementary health care disciplines, provide health and lifestyle management services on site and by video consult for individuals, families and organizations. Our team of 700+ staff see clients virtually and physically from our downtown Toronto and Oakville clinics.


The Digital & Social Media Manager plays an important role on the Go to Market marketing team at Medcan. This position combines technical and marketing expertise focused on managing Medcan’s digital and social channels, while ensuring that we have an engaging, results-driven content strategy. The role will plan, develop, and execute digital and social campaigns across the full marketing funnel.

 

You live and breathe the latest digital and social media trends. You have a strong understanding of technical requirements and content strategies for all platforms and audiences, including performance analysis and optimization. Not only do you enjoy day to day operations in the digital & social media space, but you love to work on long term strategies to expand our reach and attract new and engaged audiences.


This role is responsible for demand generation as part of our organic and paid campaign strategies and will also work closely with partners in HR to feature talent programs and position Medcan as a great place to work for both corporate and clinical recruitment.


The Accountabilities:

  • Create and execute a digital marketing strategy to reach new and existing clients, collect first-party data and lead customers through a full digital journey from click to conversion.
  • Proven track record in keyword research, SEM, SEO, Display, programmatic, retargeting and other digital marketing tactics that drive results in a full-funnel marketing approach.
  • Work closely with media buying agency to ensure that recommendations align to Medcan’s business priorities and objectives; monitor and optimize ongoing performance while driving a low cost per lead to efficiently manage marketing spend.
  • Develop and lead strategies that solicit positive Google reviews for all Medcan locations while monitoring and providing ongoing community management
  • Manage and optimize Google My Business listings for all Medcan locations
  • Leverage Google Analytics (GA) to establish KPIs, benchmarks and regular reporting for our channels.
  • Create dashboards in GA to monitor campaign performance and website trends to identify areas for optimization and merchandising
  • Provide regular performance updates and recommendations to the Marketing team, cross-functional stakeholders, and Leadership Team
  • Create and manage paid and organic (boosted) campaigns in Meta, LinkedIn and other relevant social media channels
  • Publish and amplify social media posts across all relevant channels, optimizing budget based on performance objectives.
  • Manage the Medcan social channels on a day-to-day basis, including monitoring for comments and replies on both social media channels
  • Ensure that leads from social media campaigns are promptly uploaded into Salesforce for processing
  • Create and deliver the social media channel strategy to effectively target new client acquisition for both B2C and B2B audiences’
  • Create compelling social content including copywriting, graphics, reels, and stories designed for a variety of formats and audience targets.


The nature of the role requires that a successful candidate has the following desired attributes:

  • Curiosity – a constant desire to learn, grow and push the limit.
  • Creativity – intuitively solves problems with unique solutions.
  • Team player – works to support the team’s broader mission.
  • Positivity – resourceful & unstoppable in the face of obstacles.
  • Time management – the ability to juggle projects and numerous priorities.
  • Analytical – the desire to root all ideas in data.


The Requirements:

  • Degree or diploma in Marketing, Communication, or a related field.
  • 5-7 years of experience in digital marketing, social media and/or a content marketing role
  • Proven track record with campaign set-up, media buying, Google (AdWords/GDN), Meta, LinkedIn, performance management and optimization
  • Deep understanding of first-party data collection, cookie consent, campaign reporting structures (Salesforce) and pixel tracking
  • In-depth knowledge of key analytics and performance tools including Google Analytics, GA4, Google My Business, and Tag Manager
  • Experience working in Sprout Social and Salesforce Marketing Cloud ecosystem are considered a strong asset
  • A highly collaborative attitude focused on providing the best products and solutions for the team.


Our Benefits:

Medcan’s philosophy of Live Well, For Life applies not only to our clients, but also to our valued staff members. We provide paid Wellness Days along with a variety of programs to help our employees manage their mental and physical well-being. We offer special employee rates on fitness sessions, in-house specialty services, and complimentary membership to our clinic to name a few.


This position comes with an attractive total compensation package including a competitive compensation model with uncapped commission a comprehensive benefits plan, RRSP matching, and a genuine opportunity to grow.


We also have employee perks to continue to help our staff Live Well, For Life. This includes complimentary group fitness sessions as well as an on-site healthy lunch program provided by our own food and catering brand, Nourish. We also provide interactive webinars hosted by our in-house experts focused on Eat, Move, Think. Our enhanced benefits package is just one of the reasons why we continue to be one of Canada’s Best Managed Companies!


We thank all applicants for their interest; however only those selected for an initial interview will be contacted. No phone calls and no agencies please.


Diversity, Inclusion, and Accessibility:

Medcan is an equal opportunity employer committed to the principles of employment equity, diversity, and inclusion. We continuously work to provide a fair opportunity for all staff to participate and succeed at work, creating a sense of belonging, respect and a place that values the unique perspectives and lived experiences of each member of our team. We recognize the value of diversity in attributes such as age, gender identity and expression, sexual orientation and attractionality, ethnicity, race, colour, nationality, family and marital status, ability, religion and belief, freedom of thought, and any other characteristic that makes you unique. If these principles resonate with you, we encourage you to apply!


If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.

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