Digital Marketing Specialist

Olathe, KS

We are seeking a full-time Digital Marketing Specialist in our Olathe, KS location. In this role, you will be responsible for communication with our customers and dealers through relevant emails, creating reporting for a variety of web initiatives, preparing launch readiness kits for consumer product launches, managing online discounts, managing online product merchandising on garmin.com, partnering with our dealers to optimize Garmin’s presence on their websites, concepting and executing garmin.com promotions and maintaining strong product knowledge across the assigned market segment.  


Essential Functions 

  • Communicate with our customers/dealers by sending timely, relevant emails that drive sales, increase product awareness, grow brand loyalty, and assist customers with helpful information about their products
  • Manage end to end email distribution including: email creation, testing, list management approvals, email distribution, and reporting
  • Manage online product merchandising for garmin.com including management of product cross-promotion at announcement and upkeep after
  • Concept/execute garmin.com promotions including: Partnering with sales team to solidify details of product, pricing, and timing, setting up promotions in eCommerce platform, partnering with email marketing team to support promotion, and measuring success of promotion 
  • Manage online discounts with Garmin business partners, including setting up promotions, testing, troubleshooting, and communicating promotion completion
  • Prepare launch readiness kits for consumer product launches
  • Create, maintain, and distribute reporting on a weekly, monthly, and/or ad hoc basis for a variety of web initiatives including web sales, email performance, and promotion reporting for both garmin.com and partners and champion online retail training programs
  • Work closely with the Director of Global Digital Marketing to implement key initiatives
  • Maintain strong product knowledge across all products in consumer segments


Basic Qualifications 

  • Bachelor’s Degree in business, marketing, or related field 
  • Demonstrated strong and effective verbal, written, and interpersonal communication skills
  • Demonstrated mathematical aptitude and proficiency to monitor sales, measure success of promotions, calculate ROI, and manage budgets
  • Demonstrated proficiency using PC and Macintosh platforms
  • Demonstrated proficiency using Microsoft Office programs including PowerPoint and Excel
  • Must be positive, highly professional, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work proactively in a fast paced, deadline-driven environment


Desired Qualifications 

  • Experience in retail digital marketing or digital marketing 
  • Financial/budget aptitude

 

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

 

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

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