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Digital Marketing Operations Program Manager

Remote (United States)
Columbus, OH +9

The Digital Marketing Operations Program Manager will be responsible for the daily operational processes and execution procedures that support the company's digital marketing programs and campaigns to deliver results.

The Digital Marketing Operations Program Manager will:

Plan

  • Drive executional planning in support of digital marketing campaigns and web marketing programs to meet strategic goals.
  • Align cross-functional teams during requirement reviews, t-shirt sizing, solution design collaboration, UX/UI reviews, and project planning.
  • Leverage a familiarity with digital marketing capabilities from an execution perspective to help frame an approach that is achievable within technology and resource constraints.
  • Have a strong project management background familiar with framing and communicating digital project scope, assignments, channel and system requirements, milestones, status, risks, and the ability to problem solve across teams when issues arise.


Solution

  • Collaborate with IT, production, creative services, analytics, data, operations and extended technical SME teams to define and communicate final solution scope back to business stakeholders.
  • Manage assignments and deliverables required to build digital experiences, including channel and device specific designs, creative brief, content, imagery, SEO reviews, audience and segment data, reporting, legal approvals, etc.
  • Offer digital execution guidance as you work with a variety of business stakeholders, channel experts and IT professionals throughout the solution design process.
  • Act as a customer experience and brand champion by having familiarity with common UX/UI, accessibility, brand guidelines, style guides, and privacy compliance standards, flagging issues for resolution before they go to market.


Execute

  • Have technical familiarity, and hands on knowledge, of key digital marketing systems like Adobe Experience Manager, eDAM, Audience Manager, Analytics, Target, Tealium, DemandBase, and/or Marketo.
  • Track design, development, production, QA, and localization execution teams’ milestones to ensure delivery to committed timelines across web, web personalization, and organic social, audience management, analytics & reporting teams.
  • Manage business stakeholder UAT review process and alignment meetings, tracking and resolving issues with execution teams as quickly as possible.
  • Manage deployment cutover activities and stakeholder calls with large cross-functional teams, clearly articulating timing and assignments to ensure a well-orchestrated and successful launch event.
  • Partner with the analytics and marketing teams to maintain critical digital performance insights and metrics that enable strategy teams to make decisions about ongoing experience and conversion optimization.
  • Share operational best practices and key performance learnings across teams to ensure ongoing innovation of our operational processes and systems.


Required Skills

  • Bachelor's degree in Business, Marketing, or a related discipline
  • Team player with strong cross-functional and communication skills
  • Strategic thinker, who can help build processes and act as an advisor to teams
  • Proficiency with digital platforms and applications
  • Excellent interpersonal skills


Desired Skills

  • Prior experience with Adobe, Oracle or SFDC Marketing Clouds
  • 5-7 years of hands-on experience with delivering search engine marketing, web experiences, audience management, personalized experiences, email, social media marketing, and display advertising
  • Hands on HTML/CSS coding or Content Management Production ability


Category : Marketing

Subcategory: Marketing

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Posted Date: 2021-09-05


VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.


Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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