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Digital Marketing Manager

Remote Los Altos, CA

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.


A luxury footwear brand based in California, known for providing exquisite designs and unrivaled comfort. Our shoes are meticulously crafted in one of the most prestigious factories in Tuscany, Italy, and feature a unique comfort technology that sets them apart in the market.


As a Digital Marketing Manager, you will play a pivotal role in shaping our brand's online presence and driving growth through various digital channels. Your responsibilities will include:


Digital Marketing Strategy:

  • Create, maintain, and implement digital marketing and editorial calendars, including email marketing and advertising campaigns. 
  • Manage influencer partnerships to enhance brand visibility and engagement. 
  • Continuously refine our branding strategies to maintain a strong and distinctive brand identity. 


E-commerce Management:

  • Coordinate e-commerce activities with a focus on increasing brand awareness, acquiring new customers, fostering customer loyalty, and driving revenue growth. 
  • Work collaboratively with cross-functional teams to create compelling landing pages and enhance the overall user experience. 


Website Optimization:

  • Regularly update website content to improve conversion rates, enhance the user experience, and increase average order value. 
  • Monitor and report on website performance metrics to identify areas for improvement and optimization. 


Data Analysis and Performance Measurement:

  • Measure and report on the performance of all digital marketing campaigns, including ROI and KPIs. 
  • Identify trends and insights from data analysis, and use these insights to optimize marketing spend and campaign performance. 


Vendor Collaboration:

  • Collaborate with external agencies and vendor partners to execute marketing strategies effectively. 
  • Foster strong working relationships with partners to ensure alignment with brand objectives. 


Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. 
  • Proven experience in digital marketing, with a focus on branding, influencer partnerships, email marketing, website optimization, and eCommerce. 
  • Strong analytical skills and proficiency in using digital marketing analytics tools. 
  • Excellent written and verbal communication skills for effective copywriting and communication. 
  • Ability to work collaboratively with cross-functional teams and external partners. 


$22.00 - $40.00/hour

Exact compensation may vary based on skills, experience, and location.


Start Date March 2024

End Date June 2024

Flex Factors: Classification Contract to Hire (1099)

Schedule 20 hours / week

Work Remote Partially (80%)

Travel No

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