Digital Marketing Manager

Charlotte, NC

The primary purpose of the eCRM and Automation Ops and Governance Manager is to support the enterprise with eCRM technologies and data-management practices – primarily for email and marketing automation channel – that enable infrastructure for performance marketing, brand, LOB, subs & affiliates marcom strategy and tactics. Working closely with the eCRM and Automation Group Sr. Manager, this teammate will maintain vendor engagements, deliver best-in-class operational models, and establish business processes and procedures at scale for the enterprise, to maximize value via these partnerships.

Show us how passionate you are for email and marketing automation and get the rewards you deserve.

Truist is the 6th largest bank in the U.S. so we offer the following competitive benefits:

Enterprise market salary
Annual incentive bonus
401K match up to 6%
Truist pension plan
Performance rewards
Medical, dental, vision, plus many optional benefits
LifeForce: voluntary wellness program with cash rewards
Social and recreational programs
Paid volunteer opportunities
Well-being & voting time off
Educational assistance

There’s nothing quite like that new job smell. The warm welcomes, the benefit elections, the renewed appreciation for lunch – all on top of the avalanche of congratulatory LinkedIn posts from the ghosts of co-workers past.

But then what happens?

You fall right back into the spirit-crushing routine made familiar by all those other jobs where you weren’t allowed anywhere near the controls.

At Truist, you’re better than that.

Here, we don’t put you on autopilot. As a member of our eCRM and Automation team, everything you do will be in passionate pursuit of beating yesterday. It’s an environment where each day will bring new opportunities to help create digital-marketing strategies that achieve real results you can experience in real time. It’s a rush that never gets old. Because more than earning a living at Truist, you gain a sustainable sense of purpose, where your contributions matter. And isn’t that what you’ve been looking for?

At Truist, it’s our goal to be unlike any other bank. So, tell us how you’re unlike any other candidate. And let’s put this job search to bed.

ESSENTIAL DUTIES AND RESPONSIBILITIES: (Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.)

Lead existing and emerging technology initiatives for email and marketing automation channel via Agile delivery that align with eCRM and Automation goals and strategies, as well as Truist business strategy, while operating within Risk and Compliance frameworks.
Identify and develop game-changing business opportunities with significant impacts on the direction and vision of Digital Marketing.
Expand data-driven capabilities to drive meaningful recommendations and action plans from analysis and focus towards higher-return investments, client portfolios (penetration, activation, usage and attrition) and data optimization.
Establish and enforce a robust governance framework for a best-in-class, enterprise-level eCRM and Automation practice that ensures consistent controls and monitoring, and includes necessary operational processes.
Effectively communicates strategies with management, peers, business and technical partners.
Dictates strategy for enterprise subscriber growth, data hygiene, and contact management, including oversight of annual eCRM marketing calendar.
Manage vendor engagements and be the primary COE (Center of Excellence) point of contact for procurement related to eCRM infrastructure.
Collaborate and coordinate with technology and data leaders to evaluate solutions, manage scope and dependencies, and resolve conflicts within schedule and budget constraints.
Instructs, coaches and guides direct reports for delivery and task management of ops and governance duties for eCRM and Automation team.

Required Qualifications: (The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Bachelor’s degree in Marketing, Communications, Business Administration or related field
7+ years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
Sophisticated analytical skills and the ability to solve complex technical and business problems.
Ability to influence others to adopt a new perspective.
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Preferred Qualifications:

Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
Proficiency in API development for integrating MarTech, AdTech and database systems.
Agile certified: Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams.
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
Working knowledge of various programming languages: Java, JavaScript, HTML, CSS, XML, Python, SQL
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
Master’s degree in business administration or technology field
Working knowledge of American Disabilities Act (ACT) compliance requirements

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.

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