Digital Marketing Assistant

San Ramon, CA

This positions objective is to: develop and expand our online social presence by increasing engagement and followers; implement new ways to lower the cost per follower, per engagement, per session and per lead; boost social media leads; keep social media accounts current with industry trends and social media products and platforms; maintain a top 3 ranking for the San Ramon Division Lennar.com website audit ranking.

The position requires an ability to multi-task, cope under pressure, maintain good judgment, and be self-sufficient, dependable and eager to learn with a professional and supportive attitude.

Responsibilities

PRIMARY DUTIES AND RESPONSIBILITES:

Monitor and maintain the San Ramon Division social media accounts including Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, etc.
Collaborate on social media strategy that boost engagement and new followers
Communicate with our followers on a daily basis via witty and informative posts through Sprinklr
Monitor Sprinklr daily for messages & approvals of Regional posts
Respond to all social media inquiries in a timely and professional manner
Assist in the planning, implementing and managing of weekly schedules for all social media content relative to our brand
Facilitate creative content ideas and write copy that is consistent with our brand and incorporates SEO best practices
Monitor social media forums and community platforms, trends, and tools to recommend strategic plans
Regularly report insights gained from social media monitoring
Maintain Lennar.com website (update renderings, floorplans, photography, videos, copy and all links)
Request coming soon community info from Project Management at least 3 months prior to Grand Opening
Update website with coming soon communities
Write copy for new communities that incorporates SEO best practices for Lennar.com
Resize photography for new communities on the website
Weekly Site Improve maintenance (checks misspelling and broken links)
Follow up with website assets
Schedule and follow up on photography & videos needed for the website
Follow up to make sure that the BDX feed is activated
Maintain and manage all Obeo Virtual Tours
Create Lennar.com weekly update report
Responsible for maintaining and updating SEM (iCrossing) program
Responsible for reviewing BrightEdge weekly dashboards and revising strategy accordingly

Monthly / Quarterly responsibilities:

Create/update social media ads monthly
Brainstorm and facilitate creative content ideas for The Open Door Blog monthly
Prepare for Quarterly website audit
Review Quarterly website audit results

Additional General Duties:

Filing, faxing and emailing as needed
Respond to emails on a daily basis
Assist with Marketing projects as needed
Special projects as needed
Subscribe to competitors websites and sign up for interest in new communities.

Management reserves the right to change the duties and responsibilities set forth herein at any time.

Note: This position outlines the basic tasks and requirements for the position noted. It is not a comprehensive listing of all job duties for the associate.

In addition to the above, each employee may be required to cross train for position(s) within the division organizational structure from time – to – time.

Qualifications

EDUCATION AND EXPERICANCE REQUIREMENTS:

College preferred, but not required
Minimum two to three years related work experience
Strong PC skills (Microsoft Word, Excel, Power-Point)
Accurate typing- 65-70wpm
Strong organizational skills
Ability to meet deadlines while maintaining a professional attitude
Strong work ethic, good communication and interpersonal skills
Valid Motor Vehicle License – unrestricted

CONTACTS:

Regular contact with division personnel: furnishing or obtaining information.
Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

PHYSICAL REQUIERMENTS:

Position requires attendance at meeting outside division office and trips to models/communities. Position requires ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator. Coordinator will be required to operate a motor vehicle.

ADDITONAL REQUIERMENTS:

Arrive at work on time
Follow directions from management
Interact well with co-workers
Understand and follow posted work rules and procedures
Accept constructive feedback