Digital Marketing Assistant

Lennar San Ramon, CA

This positions objective is to: develop and expand our online social presence by increasing engagement and followers; implement new ways to lower the cost per follower, per engagement, per session and per lead; boost social media leads; keep social media accounts current with industry trends and social media products and platforms; maintain a top 3 ranking for the San Ramon Division website audit ranking.

The position requires an ability to multi-task, cope under pressure, maintain good judgment, and be self-sufficient, dependable and eager to learn with a professional and supportive attitude.



  • Monitor and maintain the San Ramon Division social media accounts including Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, etc.
  • Collaborate on social media strategy that boost engagement and new followers
  • Communicate with our followers on a daily basis via witty and informative posts through Sprinklr
  • Monitor Sprinklr daily for messages & approvals of Regional posts
  • Respond to all social media inquiries in a timely and professional manner
  • Assist in the planning, implementing and managing of weekly schedules for all social media content relative to our brand
  • Facilitate creative content ideas and write copy that is consistent with our brand and incorporates SEO best practices
  • Monitor social media forums and community platforms, trends, and tools to recommend strategic plans
  • Regularly report insights gained from social media monitoring
  • Maintain website (update renderings, floorplans, photography, videos, copy and all links)
  • Request coming soon community info from Project Management at least 3 months prior to Grand Opening
  • Update website with coming soon communities
  • Write copy for new communities that incorporates SEO best practices for
  • Resize photography for new communities on the website
  • Weekly Site Improve maintenance (checks misspelling and broken links)
  • Follow up with website assets
  • Schedule and follow up on photography & videos needed for the website
  • Follow up to make sure that the BDX feed is activated
  • Maintain and manage all Obeo Virtual Tours
  • Create weekly update report
  • Responsible for maintaining and updating SEM (iCrossing) program
  • Responsible for reviewing BrightEdge weekly dashboards and revising strategy accordingly

Monthly / Quarterly responsibilities:

  • Create/update social media ads monthly
  • Brainstorm and facilitate creative content ideas for The Open Door Blog monthly
  • Prepare for Quarterly website audit
  • Review Quarterly website audit results

Additional General Duties:

  • Filing, faxing and emailing as needed
  • Respond to emails on a daily basis
  • Assist with Marketing projects as needed
  • Special projects as needed
  • Subscribe to competitors websites and sign up for interest in new communities.


Management reserves the right to change the duties and responsibilities set forth herein at any time.


Note: This position outlines the basic tasks and requirements for the position noted. It is not a comprehensive listing of all job duties for the associate.


In addition to the above, each employee may be required to cross train for position(s) within the division organizational structure from time – to – time.



  • College preferred, but not required
  • Minimum two to three years related work experience
  • Strong PC skills (Microsoft Word, Excel, Power-Point)
  • Accurate typing- 65-70wpm
  • Strong organizational skills
  • Ability to meet deadlines while maintaining a professional attitude
  • Strong work ethic, good communication and interpersonal skills
  • Valid Motor Vehicle License – unrestricted


  • Regular contact with division personnel: furnishing or obtaining information.
  • Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.


Position requires attendance at meeting outside division office and trips to models/communities. Position requires ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator. Coordinator will be required to operate a motor vehicle.


  • Arrive at work on time
  • Follow directions from management
  • Interact well with co-workers
  • Understand and follow posted work rules and procedures
  • Accept constructive feedback

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