Digital Email & CRM Manager

The Digital Email & CRM Manager will manage campaigns around engaging or customer base to drive first-time sales, repeat sales, referrals, and loyalty program engagement.The Digital CRM Manager is responsible for managing timelines and ensuring that content is distributed in a timely manner to align with retail and business needs. This position will have a strong strategic and technical understanding while also being a creative, outside-the-box thinker.

Salary: 100k - 115k

What You’ll Do

• Plan and execute on CRM strategies across the company encouraging customer retention through email, SMS and more.
• Day-to-day execution of broadcast email program including but not limited to building emails, segmenting customer lists, scheduling emails, sending test emails to key internal partners for approval, consistent reporting, quality assurance, etc.
• Coordinate campaigns with the creative team to ensure storyline is coherent and consistent across different segments/campaigns.
• Monitor, measure, and report on all relevant email, SMS and loyalty campaign KPIs.
• Leverage data to make us more informed on customer behavior and continually optimize programs – email performance, customer data, email behavioral data, test results, etc.
• Drive loyalty program growth and engagement. Suggest any structural improvements to the existing loyalty program with potential need to onboard new loyalty partner.
• Maintain email & SMS content calendar and assist with weekly/monthly/quarterly planning.
• Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging to optimize and drive improvements to KPIs.
• Evaluate CRM marketing strategies including testing and competitive landscape.
• Work cross functionally with retail and in-house creative team to assist in email ideation, SMS marketing and loyalty campaigns and offers.
• Prepare materials to internally communicate business priorities and strategy for marketing efforts and help enhance the customer view.
• Other duties and responsibilities as assigned by management.

Miscellaneous

• Logistics/coordination and administrative support as assigned.
• Establishes clear and stretching goals, communicate key responsibilities, and actively utilize all performance, development, and career tools to their full potential.
• Drive a positive customer and consumer experience while delivering sustainable results.
• Other duties and responsibilities as assigned by management.

What You Have

• 3 -5 years’ experience as an email manager, in retail environment preferred. CRM, loyalty, SMS, or lifecycle marketing campaigns.
• College degree preferred but not required.
• Background in customer acquisition, re-engagement, and retention strategies.
• Data-driven and analytical with experience in Excel and A/B testing in email, SMS, loyalty and segmentation.
• Understanding of data privacy and governance policies.
• Experience planning content calendars for email / CRM campaigns.
• Knowledge on reporting on KPIs, troubleshooting errors, identifying new growth opportunities, and presenting findings to key partners.
• Familiarity with Email Service Providers such as Iterable and Salesforce Marketing Cloud.
• Familiarity with cannabis loyalty providers such as Springbig is a plus.
• HTML knowledge preferred but not required.
• Knowledge and excitement for cannabis and the cannabis industry is a plus.
• Strong communication and interpersonal skills required.
• Creative problem solver, with a strong attention to detail.
• Resourceful and proactive with the ability to think a step ahead and anticipate needs.
• Experience working in a fast-paced work environment and able to adapt to demands of competing work priorities with the ability to pivot calendars and strategies to ensure relevance.
• Must be punctual, approachable, and enthusiastic.
• Must be independent, problem-solving, and a hard-working team player.

Working Environment

• Retail: This position will work in an indoor facility with controlled temperatures; may be exposed to bright lighting, loud equipment, airborne particles, and working in proximity with customers and staff.
• This job operates in a professional office environment and routinely uses standard office equipment such as computers, phones, copiers, filing cabinets and may work in proximity with customers and staff.
• Must be able to travel to other office locations.

Job Requirements

• Work revolves around objectives, projects, and priorities, not hours; must be able to work weekends, holidays, and occasional overtime as needed.
• Must be able to stand, walk, lift, sit, and bend for a majority of their work schedule.
• Must be able to travel to other office locations.
• Ability to use computer and calculator for 8 hours or more.
• Required to have a valid driver's license with acceptable driving history. Must have own transportation.
• Must be 21 years of age or older.
• Must comply with all legal or company regulations for working in the industry.
• Selected candidate will be required to complete a post offer, pre-employment background check with the local law enforcement or local Police Department.

Applicants must be authorized to work for ANY employer in the US. 

We are unable to sponsor or take over sponsorship of employment Visa at this time.  

The Parent Company is an equal opportunity employer.