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Digital Copywriter

We are looking for a creative and experienced Digital Copywriter to join our growing, fast-paced Webex Online team. You’ll have the opportunity to contribute high visibility content across our digital website properties that speak to our different audiences and support all routes to market.

 

Primary responsibilities include:

  • Writing copy for all digital website properties, including product and industry pages, campaign pages, and event sites.
  • Creating compelling headlines that clearly articulate our value.
  • Maintaining an approachable brand voice and taking complex technology messaging and turning it into jargon-free end user copy.
  • Researching and understanding product lines to be able to portray them accurately on the site.
  • Adapting messaging to each relevant audience and persona.
  • Optimizing copy and metadata for on-page SEO.
  • Proofreading and editing content.

 

Who You'll Work With

You will be a member of the Webex Online marketing team, reporting to the Website & Content Strategy lead. You will collaborate across the Webex Online team, collaboration marketing, and product marketing teams to align messaging and adapt copy to our target audiences. And you will work closely with our UX-design team to structure website pages for an optimal user experience that successfully drives funnel.

 

Who You Are

  • 2-3 years copywriting experience.
  • Bachelor's degree in related field.
  • Knowledge of SEO best practices and techniques.
  • A portfolio which showcases both short and long form copy, as well as strong proofreading experience.
  • Data-driven and experimentation-led.
  • A storyteller, with excellent written and verbal communication skills that allow you to get your message across simply and effectively.
  • Conceptual, creative thinker with the ability to translate complex technology into engaging and articulate content and messaging.
  • Ability to adapt your writing style to different audiences and platforms.
  • Highly organized with excellent project management skills, strong attention to detail, and a track record of meeting deadlines.
  • A self-starter, comfortable working with large cross-functional teams.

 

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.


We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!


But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)


Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.


So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

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