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Digital Content Strategy Manager

San Francisco, CA

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 166 million single-use plastic bottles and 603,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. 

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. 

The Commercial Planning & Content team leads the integration of all of Rothy’s marketing channels, in order to create a seamless and strategic approach when interacting with our customers. This team owns the overall Rothy’s Communications Plan, acting as the company north star for what we’re communicating to the customer every week across all channels. This includes non–product consumer touch points, such as press, events, sustainability, loyalty, etc. Overall, this team is responsible for reaching the right customer at the right time with the right message.

The Manager, Digital Content Strategy will report into the Director of Commercial Planning & Content Strategy and will manage an Associate level planner.

What You’ll Do:

  • Own all content strategy and planning for our paid channels, including Paid Social (Meta & TikTok), Direct Mail, Affiliate, and Paid Search, as well as Organic Social
  • Partner closely with the Product and Merchandising teams to clearly understand our product strategies, flow calendars, and inspiration. This team will be the direct line from the overall Marketing team to our product pipeline
  • Work closely with paid channel owners to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what’s working and what’s not working to drive engagement and conversion
  • Develop an understanding around Rothy’s historical performance across paid channels, as well as forward looking channel strategies and testing plans, in close partnership with the Digital Commerce team. You should be savvy with numbers and truly understand what’s driving the business and customer engagement
  • Fully own the strategy and execution of our organic social channels, engaging our best customers and creating deepened brand love
  • Develop content strategies to drive efficiencies across paid and organic social, finding ways to maximize assets across both channels
  • Develop an understanding of consumer journeys across paid and organic and find ways the two channels can support each other in driving engagement and conversion
  • Support the Director in Rothy’s seasonal planning function, to create 360 cross-functional briefs that capture the idea and strategy heading into each season, and which work to align all creative, storytelling, and omni-channel marketing plans
  • Oversee a support strategist who will create and shepherd content briefs and asset delivery docs for our paid and organic social channels
  • Your team will brief our Creative and Copy partners to build holistic content plans within your channels. For paid, this means owning the full monthly paid content strategy and content. The resulting assets and content should be in service to the Digital Commerce team in order to drive the business while pushing for brand consistency and elevation
  • Work closely with channel owners to understand customer segmentation strategies and approach
  • Work closely with the Brand Strategy team to fully understand our target audience and overall brand platform

You Are:

  • Known as someone people want to work for and follow
  • Experienced with proactive and consistent communication and feedback with their team
  • Experienced in supporting and growing direct reports and reinforcing clear performance expectations for the team
  • Experienced with inspiring a team to adopt ideas and ways of doing things as well as achieve personal, team and organizational goals
  • Passionate about our Sustainability mission

You Have:

  • 5+ years experience in similar role working in brand marketing, paid social advertising campaigns (primarily running on Meta, TikTok), influencer programs, as well as brand activations goaled on driving earned impact
  • Proven experience in managing and growing social media accounts
  • BA or BS in Marketing, Business, related field or equivalent experience
  • Excellent understanding of social media trends and popular content formats

Our Benefits:

  • Generous paid time off
  • 401k matching
  • Comprehensive health plans for you and your family
  • Supplemental mental health benefits
  • Monthly wellness reimbursement
  • Employee Discount Program!

Pay Range:

$115,000 - $125,000 annually

Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

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