Digital Communications Manager
The Digital Communications Manager works with the Director of Communications to develop and implement digital engagement strategies that help us to achieve our institutional goals. The Digital Communications Manager oversees all aspects of our social media presence and uses data to provide actionable insights into our web and email communications. The Digital Communications Manager also works with or Web and Data team to develop analytical tools that help us understand our engagement with our audiences.
This is a full-time position in Cambridge, MA, COVID permitting, @ 37.5 hours/week reporting to the Director of Communications. The position requires a presence in the Cambridge, MA office, COVID permitting, a minimum of one day per week. Travel up to 5%, COVID permitting. Candidates with diverse backgrounds and abilities are encouraged to apply.
What You’ll Do – Digital Media Production
- Develop and implement strategies to reach new audiences on social media and engage more effectively with our existing audience
- Scan traditional and social media to track public conversations about land policy issues, find a voice for the Lincoln Institute within them, and identify key influencers
- Contribute to email outreach, using data to understand our subscribers, and devising strategies to deliver greater value to them
- Post content to the website in a way that maximizes its discoverability and helps visitors find related content of interest
What You’ll Do – Media Monitoring and Analytics
- Use analytical tools for our website (Drupal and Google Analytics), email marketing (Pardot), and social media accounts, to provide actionable reports to colleagues
- Work with the Director of Communications and Senior Editor to draw insights from web, email, and social media analytics that inform editorial decisions
- Lead the development of an institute-wide media monitoring approach and internal newsletter using Meltwater
What You’ll Do – Influencer and Staff Engagement
- Work with program staff to identify key influencers that can amplify the reach of new publications, events, and other offerings
What You’ll Do – General
- Develop, maintain, and populate a calendar for social media posts
- Post regularly to all social media accounts, with an emphasis on driving traffic to Lincoln Institute content and increasing in-platform engagement.
- Post Land Lines articles and other content to our website
- Identify images and produce original graphics for social media, the website, and other materials
- Produce regular analytics reports and lead quarterly meetings to explore the findings of these reports with editorial staff
- Develop and maintain a biweekly internal newsletter of media coverage that helps Lincoln Institute staff monitor the public conversation related to the institute’s goal areas.
- Develop publicity kits with sample social media posts, newsletter text, and graphics for new products, and provide these kits to key influencers and partners.
- Support the Director of Communications in the development an expansion of targeted media contact lists for new subject areas.
What You’ll Need
- Bachelor’s degree, associate degree, or equivalent in any field
- At least two years of relevant, professional experience
- The ability to quickly gain a working knowledge of complex topics
- A proven ability to use and adapt digital communications technologies to achieve impact
- Excellent written and verbal communications skills
- Strong, demonstrated interest in public policy
- The ability to work independently, collaborate well, and toggle between the two
- The ability to perform with a level of accuracy and attention to detail appropriate to the situation
- Comfort developing original graphics is a plus
- Spanish-language skills are a plus
The salary market range for this role is $75K - $85K depending on level of education and years of experience.
Benefits highlights include but are not limited to (a) 3x employer contribution towards retirement matching your employee contribution up to 15%, (b) health insurance, (c) dental insurance, (d) vision insurance, (e) 100% reimbursement of the health care deductible through a health reimbursement account, (f) short-term disability coverage, (g) long term disability coverage, (h) paid parental leave, (i) voluntary insurances such as accident insurance, (j) health care flexible spending, (k) dependent care flexible spending, (l) paid time off for holidays, vacation, personal, sick, bereavement, and jury duty, (m) office closure between December 24 – Jan 1 each calendar year, (n) flexible schedule and option for a compressed 4 day workweek, (o) tuition and staff development reimbursement, (p) pet insurance, and (q) Employee Assistance Program.
We support a culture of forthright feedback, initiative, cooperation and teamwork, diversity, equity, and inclusion, and accepting responsibility.
Equal Opportunity Employer
The Lincoln Institute of Land Policy is dedicated to creating an inclusive work environment and is proud to be an equal opportunity employer. Individuals seeking employment at the Lincoln Institute of Land Policy are considered without regards to race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), ancestry, citizenship status, gender identity or expression, genetic information, marital or domestic/civil partnership status, physical or mental disability, sexual orientation, veteran status, or any other characteristic protected by law.