Database Marketing Analyst

The Database Analyst will work on the Loyalty & Personalization Database Management team with one other Database Analyst as well as a team of Direct Marketing Managers, Campaign Specialists and HTML Developers. This position focuses on campaign management selection/structure and targeting of direct marketing campaigns across channels of email, SMS and push.

Please note: This role is based in Phoenix, Arizona at PetSmart’s corporate office with remote flexibility.

Responsibilities:

• Maintain campaign selection logic, campaign files and coordinate secure/encrypted delivery of data
• Ensure contact rules are consistently followed when building campaigns, including PetSmart business rules, customer contact preferences and message prioritization
• Partner with internal marketing partners to understand campaign goals and identify target audiences
• Support implementation of testing processes in partnership with Analytics, I.T., Data Science
• Support implementation of Analytics, I.T. or Data Science identified audiences
• Partner with I.T. to troubleshoot and identify data support if failures occur
• Ensure multiple daily processes fully initiate and troubleshoot where needed
• Partner with Campaign Operations Team on ISP Delivery issues and specific customers
• Maintain email engagement reporting to ensure Campaign Operations Team is receiving metrics in a usable and timely manner
• Partner with Campaign Operations Team to ensure data is loaded and accurate for various campaign deployments in a timely manner

Qualifications:

• Must enjoy digging into data and complex problem solving with the team
• 2 years of experience working with large databases containing various types of data
• 2 years of experience utilizing audience/segmentation/campaign building tools
• 2 years of experience utilizing Microsoft Access and Microsoft Excel
• 2 years of experience utilizing SQL
• Experience performing complex analytics
• High degree of initiative, personal responsibility and ownership
• Expertise in managing multiple and competing demands and delivering against goals
• Excellent communication skills with technical and non-technical partners
• Bachelors degree (or equivalent experience) in Marketing, Information Technology or related degree

Preferred:

• Experience with campaign/audience building tools such as Unica, Salesforce Audience Builder/SFMC Automation Studio, Hightouch
• Experience with data analytics tools such as Alteryx, Aginity Workbench, Databricks
• Previous CRM Database, email marketing and/or direct marketing experience

About the Culture

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• A work-life balance and family events such as movie nights, art events and holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• Starbucks cart—productivity at its finest!
• “Lil’ Paws” learning center and onsite daycare facility
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here: https://benefits.petsmart.com/