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Customer Marketing Manager

Greenville, SC

Do you dream of being in a role where you are the face of Michelin Marketing with the customer? If so, you should apply for this new role to build a legacy as you own the Marketing component of a cross functional, end-user facing team.


This position can be remote or based in Greenville, SC at Michelin’s North American headquarters. Greenville, SC is situated just about halfway between Charlotte, North Carolina and Atlanta, Georgia. Greenville's friendly, growing downtown and surrounding areas are full of year-round activities for all ages. Greenville has consistently been in the top 10 rankings as a fabulous place to visit and live.


What You’ll Do

You will collaborate with Sales to deliver wholistic solutions to targeted distribution partners and customers. You will drive business results by tapping into your marketing superpowers and by using the SAVE model. What is SAVE? Solution (Product / Services), Access (Distribution), Value (Pricing) and Engagement (Promotion / Communication).

  • Profitably grow our share of account by creating quantified value for the customer.
  • Increase customer loyalty to Group Michelin products and services.
  • Collaborate with insights team to identify key customer trends.
  • Understand the total value of Michelin for our products and services for a given set of customers.
  • Collaborate with the customer’s marketing team and provide engagement support at the customer and local level.
  • Activate communication strategy & engagement for a specific set of customers and select most appropriate channels to deliver the experience.
  • Collaborate with the Marketing Team and the Sales Account Team to tailor customized programs and messages through the process and technology of Account Based Marketing (ABM).


What You’ll Bring

  • 5 years of experience to include Account Based Marketing or in Sales/Account Management (with Customer Centricity, UX, Marketing Communications)
  • A passion for Marketing with a Bachelor’s degree in marketing to prove it followed by an MBA to show your desire to grow your skills.
  • Strong leadership, communication, organizational, and customer service skills.
  • Self-motivation with a high degree of integrity and able to perform job duties with minimal direction on a timely basis.
  • Experience with relationship building and strategy development.
  • An entrepreneurial spirit with an excellent sense of humor is always appreciated.
  • Ability to work in Spanish or French is a plus.
  • 50% Travel required nationally.


Inspire Motion for Life: Apply Today!

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.


MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.


Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.


Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.


Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.


This position is not available for immigration sponsorship.


Get in the driver’s seat and be on your way to a meaningful professional journey!

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