Customer Marketing Coordinator

San Francisco, CA

Gem’s mission is to help companies hire great teams. Our talent engagement platform enables recruiting teams to build relationships that lead to diverse, high-quality talent pipelines, a great candidate experience, and predictable hiring at any scale. By creating a source of truth for all relationships with talent, Gem can automate personalized outreach, while also generating insights about the entire recruiting process.

Our customers are savvy recruiting teams from industry-leading companies — like Dropbox, Grammarly, Doordash, Cisco, McDonalds — who understand that getting the best talent in the market is key to maintaining their competitive advantage.

With funding from key investors such as, ICONIQ, Greylock, and Accel, Gem has recently been recognized with Unicorn status, with a $1.2B valuation — becoming one of the fastest-growing SaaS companies at its scale. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as: 

  • The Breakout List, 2022
  • Certified as a Great Place to work, 2022
  • Y Combinator Top Companies, 2022
  • Fortune Best Workplaces in the Bay Area, 2022

The Team & Role

You’ll be the founding member of Gem’s customer marketing team, reporting to the Sr. Customer Marketing Manager. Gem’s customers and their love for the product are one of the company’s competitive advantages, and you’ll own the strategy and content we use to tell their stories.


The ideal candidate is a creative thinker, clear communicator, and skilled program manager. In this role, you’ll have the chance to build things your way and work on highly-visible projects that directly drive company growth.


  • Maintain the source of truth for customer interactions including:
  • Customer speaker outreach
  • Tracking customer speakers booked across all marketing events
  • Help build and manage Gem’s customer reference program
  • Own monthly customer newsletter
  • Establish customer appreciation program including vendor management
  • Track customer engagement across all marketing + partner marketing events
  • Maintain customer marketing calendar (events, blogs, campaigns)
  • Assist Sr. Customer Marketing Manager in systemizing and unearthing customer stories and case studies
  • Maintain an updated list of approved logos, stories, and quotes that evolves as our customer-base changes and is easy to use for anyone at the company.


  • You have 1 year of experience in Marketing, Sales, Design or Customer Success roles (B2B SaaS preferred)
  • Familiarity with Asana, Salesforce, and Marketo is a strong plus
  • Proven ability to tackle ambiguous problems and break them down into well-scoped project plans
  • Outstanding communication skills (verbal and written)
  • Ability to build relationships with Gem users at all levels, from recruiters to executives

Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success. 

Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at and we’ll work with you to meet your accessibility needs.

Gem’s Vaccination Policy

Gem requires all employees to be fully vaccinated* for COVID-19 prior to starting work. Gem is an equal opportunity employer, and will consider requests for exemption from this policy as a reasonable accommodation where it can do so absent undue hardship, consistent with federal, state, and local law.

*Employees are considered fully vaccinated two weeks after completing primary vaccination with a COVID-19 vaccine, with, if applicable, at least the minimum recommended interval between doses. For example, this includes two weeks after a second does in a two-does series, such as the Pfizer or Moderna vaccines, two weeks after a single-dose vaccine, such as the Johnson & Johnson vaccine, or two weeks after the second does of any combination of two doses of different COVID-19 vaccines as part of one primary vaccination series. 

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