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Customer Data Platform Manager

Manhattan Beach, CA

Headquartered in Southern California, Skechers has spent nearly 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 170 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,000 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

Job Description

Skechers is seeking a Customer Data Platform (CDP) Manager to join the Digital Team. The CDP Manager is responsible for managing the data structure, ingesting requirements with a cross-functional team and supporting all related activation requirements. This role fully supports the digital marketing efforts to grow and engage the Skechers customer base, at a global scale.

Essential Job Results

  • CDP Roadmap: Serve as a subject matter expert on the CDP, including training, enablement and building/maintaining technology roadmap including architecture and vendor management.
  • Business Partnership: Organize & facilitate requirement capture workshops with business stakeholders for omni-channel customer engagement strategy.
  • Maintain internal stakeholder relationships, serving as the primary go-to partner.
  • Attribute, Audience & Activation Management: Oversee the creation of new attributes, building of campaign audiences in CDP, setup of audience journeys, review with stakeholders and activate the audiences across marketing channels.
  • Build to scale: Partner with IT & Ops to build new integration endpoints with clearly articulated user stories, roadmap and implementation plans.
  • Build proofs-of-concept (POC) for potential new solutions and technologies by partnering with technology teams.
  • Enablement & improve Productivity: Train and support marketing stakeholders on using our CDP (domestic and international teams).
  • Be an advocate within the organization by presenting and socializing the current and new capabilities being built and how they can unlock growth opportunities for different functions within the organization.
  • Project Management: Work closely with cross-functional leaders to ensure project & timelines are aligned with GTM strategic goals and overall data & analytics strategy.

Supervisory Responsibilities

  • No


  • Bachelor's degree in Computer Science, or related field with 7-10 years of experience in e-commerce.
  • Extensive hands-on experience with a CDP (ActionIQ/Salesforce/Adobe etc.) to build and enrich customer profile for omni-channel marketing.
  • Proficiency in SQL/Query languages.
  • Creative and analytical with large data sets from multiple data sources.
  • Thrive in a fast-paced environment, yet remain grounded to ensure compliance, standards and goals are met.
  • Strong verbal, written and presentation communication skills.
  • Excel in your ability to present to executive stakeholders.
  • Collaborate effectively with marketing and technology teams on a daily basis.
  • Strong technology, analytics and organizational skills.
  • Technical understanding of Marketing Automation tools (Marketo/Salesforce Marketing Cloud etc.), Salesforce CRM, Analytics platforms.
  • Demonstrated experience developing unique solutions to complex problems and ability to think outside the box.

Additional Information

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.


While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

All your information will be kept confidential according to EEO guidelines.

The salary range for this position is $120,000 - $160,000 USD. 

Job Location

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