Customer Based Marketing Leader

Houston, TX

This position is the digital marketing lead for existing customers

Job Responsibilities

Develop strategies and execution programs for customer-based marketing through digital marketing channels.
Lead segmentation and matrixed value propositions based on customer's specialty, segment, and product lines.
The Customer Base Marketing Manager will coordinate with local business units their calendarized digital marketing plan with two core focus: Improve commercial relationship and revenue, increase customers share of wallet from our portfolio and improve customers satisfaction levels.
Content and digital assets coordination and creation will be key for an efficient execution. Great knowledge of all available digital channels that can drive customer engagement.
Responsible of sharing results to regional and management teams on CBM Leads, customer response rate
Multiple regions/countries coordination and alignment on framework and execution strategies.
Work as a main point of contact between Marketing and Commercial teams.
End to end report ownership of the different initiatives that are impacting the business.

Qualifications

5+ years campaign management experience primarily within the B2B ecosystem.
Multiple industries background, B2B is a plus, Exposed to multinational markets.

Knowledge, Skills, and Abilities

Digital marketing channels expertise: Email, Display and Social Proven experience marketing aimed at existing customers.
Experience in reporting and presenting results to top management teams.
Marketing Automation tools, Email platforms, CRM tools and Analytics Tools
Presentation skills are a must, attention to detail and high level of accountability

Working Conditions

Ability to work with standard office/computer Equipment
Capable of working in an open office environment

Physical Requirements

Requires walking, sitting, lifting, pushing, pulling, and climbing to a significant degree
Job involves sitting most of the time, but also involves walking or standing for brief periods of time
While performing the duties of this job, the employee is regularly required to talk and hear, in order to communicate to employees/visitors

Legal Notices

CEMEX is an EEO/AA (equal opportunity/affirmative action) institution and does not discriminate on the basis of race, color, religion, religious creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital or familial status, military or veteran status, or any other characteristic protected by under federal, state or local law in the programs or activities which it operates.

CEMEX will consider for employment qualified applicants with criminal histories in a manner consistent with all local, state and federal laws.

CEMEX is an E-Verify participating employer.

Arizona Smoke-Free Act. CEMEX complies with the State of Arizona’s Smoke-Free Act (Arizona Revised Statutes § 36-601.01). Smoking and/or the use of tobacco or related products is prohibited in and on CEMEX property as well as any building and/or vehicle owned or leased by CEMEX.

CEMEX offers both competitive pay and benefits. Benefits applicable to this position may include, but are not limited to, medical, dental, vision, 401(k), Paid Time Off, and Holiday Pay, as well as a comprehensive wellness program to help keep employees and their families healthy and well. You can learn more about CEMEX Benefits by visiting the CEMEX USA Benefits and Well-Being page. (https://www.cemexusa.com/careers/life-at-cemex/benefits-well-being).