Creator Communications Manager
Instagram seeks an experienced Creator Communications Manager to develop consumer PR programs that support the company’s creator-focused efforts. This position will report to Instagram's Head of Communications and will create a team focused on creator-centric initiatives, working closely with Instagram's partnership, product, community, and marketing teams.
Responsibilities
- Lead creator communications for Instagram and across the Facebook family of apps, setting strategy with Instagram and Facebook’s communications, partnership, marketing, and community teams across areas like creator monetization, consumer-facing PR about creators, and creator events
- Manage communications around high profile partnerships with creators, brands, and publishers
- Maintain a close working partnership with Facebook's consumer PR and partnership leads to stay coordinated on plans
- Put systems and processes in place to connect Instagram's global PR teams and agencies to learnings and best practices from our efforts in the United States
- Drive growth and business goals in key regions working with growth, partnerships and community teams
- Ensure our key messaging, narratives and FAQs scale to international teams
- Work with finance and HR teams to ensure our teams and agencies are set up with the budgets and resources they need to scale
Minimal training
- Bachelor's degree in Communications, English or related field
- 10+ years of experience, both agency and in-house, with creator, consumer, vertical and partnership communications experience
- Experience managing campaigns and issues with partners and public figures
- Experience managing agencies and putting in place scalable processes to drive and measure results
- Experience drafting messaging materials, working with cross-functional groups and executives on press efforts
Preferred Qualifications
- Extensive influencer and teen Public Relations or Marketing experience with knowledge for the product Instagram
- Strong project management and decision-making skills
- Strong leader with extensive experience for helping teams succeed, and working in a fast-paced and growing cross-functional environment
- Background managing and scaling large global press campaigns and initiatives in areas related to areas like fashion, sports, entertainment or news
- Experience working with startups and/or consumer internet companies