Creative Director

YetiAustin, TX5 days ago

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Creative Director (Copy) drives the overall brand voice and creative content for YETI – both internally and externally – this role partners with leaders to meet creative, marketing, brand, and business objectives. Core areas of responsibility includes, brand messaging and product storytelling, which is applied to everything from campaigns to packaging and product naming to digital and retail communications. YETI’s Creative Director (Copy) must be ready & able to bring the big ideas, provide strategic perspective to the creative process, and act as an evangelist for innovative, modern, premium, and on-brand creative working hard to maintain YETI’s brand vision and image.

Providing leadership to the internal Creative Studio Team, the Senior Manager, Creative Director (Copy) is ultimately responsible for refining and driving our brand voice and messaging across all touchpoints. This position requires an experienced copywriter skilled at developing a credible and unpretentious voice that expresses the wit and grit found in YETI’s brand ethos. 



  • Develop and champion YETI’s brand voice in support of the overall marketing vision and objectives, and channel business needs
  • Understand our entire customer journey, inclusive of all experiences, regardless of channel. Bring informed storytelling and an approachable tone to every touchpoint, in collaboration with the greater team
  • Drive and direct brand messaging deliverables across all creative efforts to deliver compelling stories that simply and strongly explain the “why” and reasons to believe in a product
  • Collaborate effectively as a creative partner with internal cross functional business partners, Marketing team, product management, and outside agencies/partners
  • Continuously promote and evolve the Brand Style Guide to drive brand consistency across channels
  • Share best practices and innovative creative solutions from the competitive landscape with a continuous pulse on current trends and noteworthy activities
  • Represent the copy discipline in overall leadership of the team setting the example for creative excellence always leading by example
  • Handle difficult situations with grace while under pressure
  • Inspire the design team with energy, passion, and thought leadership
  • Guide and promote a strength based, positive culture
  • Participate in resourcing for the creative services team which includes planning project teams for upcoming projects, and adjusting resources as necessary on current projects
  • Participate in recruiting and hiring efforts for the Creative Studio which includes proactively identifying and bringing in talent, working with the Talent Acquisition team supporting the interview process efficiently and contributing to sound hiring decisions
  • Develop and mentor copywriters to be best in class via timely, effective feedback
  • Inspire and motivate the entire copy team by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning
  • Focus team efforts to ensure efficiency, prioritize projects, align resources and measure results


Qualifications and Attributes:

A successful candidate will possess: in-depth experience across all mediums including both print and digital design; proven ability to lead and mentor a copy team; solid business and project management chops; and strong relationship management skills in a highly driven, fast moving cross functional entrepreneurial environment. 

  • Bachelor’s Degree required
  • Minimum of 8 years of leadership experience, with a focus on high quality design and content in premium consumer and e-commerce environments
  • Minimum of 4 years of people management within creative or studio environments
  • Proven leadership ability to build a team by identifying the right creative talent, developing writers from a creative aspect – improving their skills to become incredible creative talent
  • Demonstrated expertise in a broad array of areas including multi-channel campaigns, digital and print advertising, retail, packaging, web design and usability
  • Trained sensitivity to graphic design constraints
  • Good eye for detail with a locked eye on the big picture
  • Expertise in managing external partners, agencies, and freelancers
  • Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs
  • Excellent communication and presentation skills
  • Skilled in Adobe Suite, as well as Microsoft Suite
  • Self-driven leader able to work in a fast moving, ever-changing cross-functional team environment
  • Proactive in nature and driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines
  • A global mind-set with a keen interest to help launch the YETI brand globally
  • Successful track record leading a team; able to delegate, coach, mentor and provide effective direction and feedback
  • Strong collaboration and influence skills; able to build effective relationships with stakeholders across organizational levels
  • Optimistic, energetic and naturally brings the fun to the office


YETI is proud to be an Equal Opportunity Employer.

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