Corporate Social Media & Influencer Mgr

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 377 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. As part of PayPal’s Corporate Affairs organization, the Global Creative Strategy & Production team is responsible for developing always-on editorial content including thought leadership, customer features, trend stories and influencer content distributed across paid, earned and owned channels to position PayPal as a leading voice in the payments industry and drive awareness and interest in PayPal’s products and services as people manage and move their money personally and professionally. The Corporate Social Media and Influencer Manager will support the day-to-day execution of influencer and social media programming in the United States and help support global strategies working closely with the global communications team. This newly created role will report to the Senior Director & Head of Global Content Innovation, partnering cross-functionally with Global Communications, Integrated Marketing, Global Social, Legal, Compliance, Operations and Customer Service to execute influencer and social media programming flawlessly as One Team. The successful candidate will leverage a proactive can-do attitude, strong analytical and project management skills, and proven experience working with a range of influencers and content partners to drive awareness, understanding and interest in branded products and services.

Responsibilities:

Oversee day-to-day execution of US influencer programs inclusive of agency and influencer management, influencer vetting, contracting, internal stakeholder engagement, timeline management, content approvals and reporting
Generate content distribution strategies for owned, executive and influencer social channels
Develop written materials including agency and influencer briefs, talking points, product fact sheets, influencer profiles, briefing books, content toolkits, content/editorial calendars and internal presentations
Serve as the day-to-day point of contact and internal liaison for external agency partners through project, timeline, budget and operations management
Collaborate with internal stakeholders across Corporate Affairs, Marketing, Finance, Operations, Legal, Compliance and Customer Service to effectively vet influencer partners, coordinate content review/approvals and amplify influencer content through paid and owned channels to reach key target audiences
Deliver regular campaign reports with comprehensive metrics and actionable insights to optimize performance of content and future campaigns
Manage regular stakeholder meetings by setting agendas, ensuring written materials and content calendars are up to date, sharing meeting notes with next steps and action items and track follow ups to ensure the team is flawlessly executing
Support global country communications leads through consistent resource, material and knowledge sharing to help localize and scale programming globally as relevant to the initiative or campaign
Remain informed on industry-wide social media and influencer best practices and trends to proactively leverage across PayPal

Requirements:

6+ years of experience managing owned social and influencer programs for consumer technology and lifestyle brands
A deep understanding of social media best practices, platforms and measurement. Previous experience working with social media measurement tools at or for an established global brand a plus
Deep understanding of cross-channel influencer strategies and best practices inclusive of FTC compliance, paid amplification, measurement and earned media influencer engagements – celebrity experience preferred
High proficiency in digital and social media, with experience analyzing and applying that knowledge successfully within a corporate context, in-house and agency experience a plus
Superb communications skills, including writing, verbal and editing
Proven ability to creatively problem-solve and achieve results in a fast-paced and dynamic environment, often on short deadlines
Strong project management skill set, very organized, attention to detail
Passion for PayPal’s brand, and commitment to our vision of democratizing financial services
Bachelor’s degree in communications, PR, advertising, integrated marketing, or related field required

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.