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Copywriter, Email Marketing

Austin, TX

We are looking for an experienced Copywriter to support the Marketing team with world-class email copy and execution. Here, you will play an integral part in our marketing campaigns by connecting with audiences through segmented email campaigns and touchpoints.

The main duties for this role include writing all of ROKA’s day to day email and SMS campaigns, as well as supporting the email team with proofing and testing as needed.

If you’re interested in and can generate innovative storytelling ideas to increase conversions and build loyalty across the customer base of a rapidly growing brand, we would like to meet you.

Experience: 3-5 years

Commitment: Contract to Hire, Full Time

Compensation: Competitive


  • Writing clear and compelling copy that converts customers and builds brand loyalty with strong, quick, attention-grabbing subject lines, body copy and CTAs
  • Understanding target audience’s needs through competitor and industry research, existing campaign audits, campaign performance reviews and a close connection to our CX team
  • Creating strong product descriptions, articulating product features, and highlighting the emotional benefits of each item
  • Optimizing email and SMS campaign copy to support marketing objectives
  • Supporting CRM team with proofreading and testing email and sms campaigns as needed

Must Haves:

Skills and Attributes

  • Exceptional writing/editing skills, with proven results in driving conversions. Email copywriting experience preferred
  • Demonstrates strong understanding of email best practices and A/B testing both email copy and content
  • Excellent organization, communication, and project planning skills, with a sharp attention to detail, Asana a plus
  • Sense of ownership and accountability in your performance and its impact on company’s success
  • Critical thinker with problem-solving skills
  • Team player
  • Excellent time management skills
  • Great interpersonal and communication skills


  • 3-5 years in related field
  • Displays a solid understanding of email marketing and copy best practices
  • Knowledge of creative process and project management

Work Location:

ROKA is located in Austin, TX, USA. The Company is on a hybrid work schedule. Candidates must be prepared to work on-site as often as needed per the Department’s business needs. Remote candidates will not be considered for this position.

Benefits Include

  • Competitive compensation
  • Employee and industry discounts
  • Fun and casual but high-performance atmosphere
  • Onsite corporate gym
  • Health, dental, vision & FSA, employer paid life insurance
  • Vacation and sick leave
  • 401(k) with match
  • Gym membership stipend
  • Paid maternity (16 weeks) and paternity (8 weeks) leave

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