Copywriter

Remote (United States)

We are seeking a hands-on, detail-oriented copywriter responsible for the creation and execution of email, landing pages, web modules, and paid media such as web banners, social media and the occasional online video. The copywriter collaborates with creative strategic communications to build the Los Angeles Times and San Diego Union Tribune brands, acquire new subscribers, retain current subscribers, and promote editorial projects for both publications. Experience writing fairly complex emails is a must, and experience with CRM (Customer Relationship Marketing) or Direct Marketing on a large brand is a plus.

Responsibilities:

Providing clear and concise copy for direct marketing assets that support subscriber growth, subscriber retention. Assets will include, email, paid digital and social, print, radio and video scripts.
Providing copy to market editorial initiatives and occasional events.
Pick up and develop the brand tone for both publications.
Adhere to team processes.
Demonstrate mastery of grammar in all written communications.
Keep up to date on best practices for Direct and Consumer Response email and marketing.

Qualifications:

All applicants must provide samples (including Email) via a link to an online portfolio of recent work.
All candidates will be asked to complete a writing test.
3+ years of experience in a copywriting role.
Experience with direct response copy testing and best practices.
Proficiency with Microsoft Word and Google Docs.
Knowledge and interest in news and national/global events, digital trends, innovations in culture, technology and social media.
Excellent communication skills.
Upbeat, positive attitude.
Exemplifies strong writing skills with a focus on direct response copywriting.
Strong thinker who can translate tactical messaging into consumer-facing language.
Ability to adapt writing to brands (Los Angeles Times) and unique products (ex. Event promotion, Entertainment promotion, Climate Change promotion, etc. ).
Ability to write smart, clever headlines and clear, concise copy.
Knowledge of best practices across digital and social channels.
Experience writing email, web pages, social media and web banners.
Ability to write to restrictive word counts.
Highly detail-oriented and organized.
Comfortable managing heavy volume of deliverables.
Delivers high-quality work with emphasis on quality control.
Able to digest stakeholder feedback and effectively revise work.
Can multitask and manage competing deadlines.
Able to collaborate with team members across all departments and respect/follow processes.
Team player.
Able to communicate and present work with confidence and clarity.
Can present work within a strategic framework.
Able to present work to stakeholders and effectively field comments/questions.
Nurtures relationships and resolves problems with an appropriate mix of verbal and written communication.

Education:

A B.S./B.A. degree or equivalent experience.

The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation we will engage in the interactive process with you. Proof of vaccination will be required prior to start. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.

Thank you for your interest in joining our team at the Los Angeles Times! We look forward to reviewing your application.