Copywriter

We Are Real.

Real is a venture-backed mental healthcare company based in New York City. We are redesigning mental healthcare through a digital platform and in-person experience, with our first mental health studio opening in New York City in 2021. Our goal is to integrate empathy, design, and progressive care to build the most elevated end-to-end mental healthcare experience, while also improving the quality of care itself. Our team of innovators, clinicians, and technologists is on a mission to make caring for our mental health a priority.

We’re not simply “normalizing” therapy; we’re celebrating it. Real’s therapy provides progressive care that understands the needs of our members — care that understands experiences with labor and raising children (including embracing a life without children), sexual assault, modern day jobs and imposter syndrome, sex and pleasure; care that provides group salons and events to assure mental wellness is a community-driven experience; care that makes you feel great about going to therapy.

We’re looking for a Copywriter who is passionate about mental wellness.

The Copywriter will contribute to the company’s growth by bringing the brand voice to life at a range of consumer touchpoints across channels. Collaborating closely with our Experience, Product, and Marketing teams, you’ll write and edit engaging copy for our in-product experiences, brand campaigns, website and landing pages, and native products. We’re looking for a self-starter with a passion for mental health who will thrive in a fast-paced startup environment. This role reports to the Head of Marketing.

Our ideal candidate has 3+ years of experience in copywriting for a consumer brand, ideally working in startups.

In this role, you will be responsible for:

Writing and editing copy in the Real brand voice and tone
Writing product copy for desktop, mobile, and app, creating experiences that are both digestible and delightful
Writing and editing content from our Therapy team, bringing clinical concepts to life in a conversational, accessible tone
Writing and editing copy for paid social ads, paid search, and OOH campaigns in conjunction with a stellar agency team
Writing copy for member communications, optimizing for engagement
Writing and editing scripts for recording by both internal and external partners
Working with Heads of Experience, Digital, Member Success, and Marketing to understand their needs and prioritize projects accordingly
Iterate on and strategize Real’s brand voice and tone, finding new ways to refine our messaging and key points

You are:

Passionate about mental wellness

You’re excited to improve mental healthcare and expand the number of people who have access to it.
You know the wellness market.
You care about the wellbeing of others.

Excited to build something from the ground up

You thrive in a fast-paced, scrappy start-up environment.
You’re not afraid to roll up your sleeves to get the job done.
You’re a self-starter; you don’t need instructions to get work done.

Data-driven

You pull insights from data, ensuring success is quantified through tests and iteration
You seek data and know how to collect more of it when needed
You are excited to receive feedback and grow

A team player

You know it takes a village.

You have:

3+ years of professional copywriting experience
Great grammar and an eye for detail in spelling and punctuation
The ability to translate complex subjects into clear, concise copy
Strong project management skills and the ability to juggle multiple projects at once
A proactive work ethic and can-do attitude
Solid communication skills and eagerness to learn and collaborate across teams
A pulse on cultural conversions and trends

We’d be extra-excited if you also have:

Experience working in healthcare in addition to consumer
A passion for improving the mental healthcare system
Experience working on product copy