Content Writer

Apollo Beach, FL

The Content Writer is responsible for crafting compelling language for a variety of print and digital assets, in several markets. This position requires a high energy marketer, one adept at writing for multiple brands while keeping each piece of content fresh and engaging. The Content Writer will leverage current topics in the industry and business insights to create timely pieces. SEO and engagement should remain top of mind in this role, as pieces will be shared via digital and social channels. Content Writer reports to Content Manager.  


Essential Duties and Responsibilities:

  • Develop compelling, informative content for multiple brands.
  • Conduct thorough research to support writing.
  • As new content is disseminated, audit where links may be updated for best SEO impact.
  • Research and stay up to date on cannabis rules and regulations nationwide.
  • Curate images or provide requirements and direction for asset creation.
  • Utilize content management systems to publish assets on digital platforms.
  • Identify, evaluate, and edit content to ensure accuracy.
  • Assist in the research and writing process for other areas of business, as needed.
  • Other duties as assigned.


Minimum Qualifications:

  • 2-3 years’ experience creating copy for digital and/or print.
  • Portfolio of written content, digital and/or print.
  • Exceptional storytelling and research skills are required, strong knowledge of SEO is preferred.
  • Advanced knowledge of Adobe CS Suite and InDesign is preferred.
  • Comfort in, or willingness to learn, new content publishing platforms and tools.
  • Exceptional project management, ability to own multiple high-priority or complex projects at once, creativity and resourcefulness are required skills.
  • Genuine interest in and passion for the cannabis industry is required.
  • Must be authorized to work in the United States.
  • Must be 21 years of age or older.


Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.


Working Environment:

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those individual encounters while performing the essential functions of this position.


EEO Statement:

We are proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets and our communities.

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