Content & Strategy Manager

Remote

The Content and Strategy Manager is responsible for branding new properties and products, creating the voice and tone. This role requires strong content writing experience from a marketing perspective and previous experience leading a team.

Fully remote position, ideally working MST business hours.

The consumer insights and content strategist is responsible for producing content + strategy (to include data research and analytics for neighborhood and consumer insights, competitive landscape studies and psychographic segmentation), campaign concepts and messaging, branding and website content.

JOB DESCRIPTION

Research and analyze data to create external storytelling from findings
Create brand positioning, brand identity, brand voice and collateral copy for new brands, campaigns, and websites
Create client-facing strategic insights decks for properties with highlights on consumers, neighborhoods and competitors
Write clear, persuasive, and original copy
Insure ADA and Fair Housing compliance
Identify opportunities and develop new content + strategy paid product offerings
Work cross-functionally with Designers, Project Managers, Communications, and Regional Teams to ensure project expectations are aligned and optimized
Contribute to lift in team revenue through paid services
Streamline and elevate current process and product offerings within the team
Ideate, develop and present a variety of campaigns and presentations for internal and external clients including new business pitches
Interface with internal and external clients to present and fulfill projects
Other responsibilities not noted
Leverages research data and information to proactively identify business opportunities and gain internal support to act upon these opportunities.
Conveys analysis and recommendations via presentations, written reports, and other creative methods.

Skills + Qualifications:

Advanced writing and editing skills – compelling storytelling abilities
Excellent written and verbal communication skills
Data analytics
Ability to come up with creative ideas
Detailed knowledge of current online tools and marketing trends
Ability to solve problems swiftly
Advanced computer skills
Excellent analytical skills and attention to detail

Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.

Greystar will consider for employment qualified applicants with arrest and conviction records.