Content & Strategy Manager


The Content and Strategy Manager is responsible for branding new properties and products, creating the voice and tone. This role requires strong content writing experience from a marketing perspective and previous experience leading a team.

Fully remote position, ideally working MST business hours.

The consumer insights and content strategist is responsible for producing content + strategy (to include data research and analytics for neighborhood and consumer insights, competitive landscape studies and psychographic segmentation), campaign concepts and messaging, branding and website content.


  • Research and analyze data to create external storytelling from findings
  • Create brand positioning, brand identity, brand voice and collateral copy for new brands, campaigns, and websites
  • Create client-facing strategic insights decks for properties with highlights on consumers, neighborhoods and competitors
  • Write clear, persuasive, and original copy
  • Insure ADA and Fair Housing compliance
  • Identify opportunities and develop new content + strategy paid product offerings
  • Work cross-functionally with Designers, Project Managers, Communications, and Regional Teams to ensure project expectations are aligned and optimized
  • Contribute to lift in team revenue through paid services
  • Streamline and elevate current process and product offerings within the team
  • Ideate, develop and present a variety of campaigns and presentations for internal and external clients including new business pitches
  • Interface with internal and external clients to present and fulfill projects
  • Other responsibilities not noted
  • Leverages research data and information to proactively identify business opportunities and gain internal support to act upon these opportunities.
  •  Conveys analysis and recommendations via presentations, written reports, and other creative methods.

Skills + Qualifications:

  • Advanced writing and editing skills – compelling storytelling abilities
  • Excellent written and verbal communication skills
  • Data analytics
  • Ability to come up with creative ideas
  • Detailed knowledge of current online tools and marketing trends
  • Ability to solve problems swiftly
  • Advanced computer skills
  • Excellent analytical skills and attention to detail

Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.

Greystar will consider for employment qualified applicants with arrest and conviction records.

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