Content Marketing Manager

Irving, TX

SCOPE & RESPONSIBILITIES

Frontier is looking for a highly collaborative, well-organized, telecom-savvy, and analytical individual who is interested in joining our fast-paced Commercial (B2B) Marketing team. The Content Marketing Manager will assist in the development and execution of a Content Strategy. The successful candidate will have a can-do attitude and demonstrated experience in team coordination related to tactical executions in an engagement event setting. Collaboration is key to this position to assure the success of cross-channel cohesive campaigns. As a key team member, you will also coordinate, attend, and sometimes lead project calls with cross-functional teams regarding all aspects of in-progress and upcoming launches.

 

RESPONSIBILITIES:

  • Develop strategy and editorial plan to meet marketing objectives and inform audience segments
  • Collaborates across cross-functional teams to deliver an effective content marketing
  • Look to drive traffic, engagement, and leads, that deliver sales and customer retention
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Development of editorial consistent with our brand voice, style, and tone
  • Platform management of digital content hubs and all supporting social channels including email/newsletter distribution.
  • Measurement and optimization of the program will be required on a regular and ongoing basis
  • Management of all creative resources including designers, writers, and other agency personnel
  • Integration of content programs with brand campaigns to drive the brand to demand

 

REQUIREMENTS:

  • 4-5 years of experience
  • BA/BS or equivalent working experience
  • Experience creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and present content and social performance
  • Experience with the content management platform, Google analytics. SiteCore experience is a plus
  • Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales

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