Content Marketing Manager

Irving, TX

SCOPE & RESPONSIBILITIES

Frontier is looking for a highly collaborative, well-organized, telecom-savvy, and analytical individual who is interested in joining our fast-paced Commercial (B2B) Marketing team. The Content Marketing Manager will assist in the development and execution of a Content Strategy. The successful candidate will have a can-do attitude and demonstrated experience in team coordination related to tactical executions in an engagement event setting. Collaboration is key to this position to assure the success of cross-channel cohesive campaigns. As a key team member, you will also coordinate, attend, and sometimes lead project calls with cross-functional teams regarding all aspects of in-progress and upcoming launches.

RESPONSIBILITIES:

Develop strategy and editorial plan to meet marketing objectives and inform audience segments
Collaborates across cross-functional teams to deliver an effective content marketing
Look to drive traffic, engagement, and leads, that deliver sales and customer retention
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Development of editorial consistent with our brand voice, style, and tone
Platform management of digital content hubs and all supporting social channels including email/newsletter distribution.
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Integration of content programs with brand campaigns to drive the brand to demand

REQUIREMENTS:

4-5 years of experience
BA/BS or equivalent working experience
Experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Experience with the content management platform, Google analytics. SiteCore experience is a plus
Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales