The Honest Company is an American consumer goods company, founded by actress Jessica Alba. It emphasizes household products to supply the marketplace for ethical consumerism. The company had $250 million in 2016 sales, and was valued shy of $1 billion as of October 2017.
The Honest Company has raised multiple rounds of venture capital, and was anticipating an initial public offering as of 2016. Honest serves the United States and Canada, and plans to launch its beauty line products in Western Europe in 2019.