IDEO

Palo Alto, California, United States

DEO* has roots dating back to 1978. Today, IDEO is an award-winning global design and innovation company. We create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas.


  • We partner with leaders and change agents to identify new market opportunities, add value, and solve meaningful problems.
  • We design and launch innovative products, services, ventures, and brands by combining business acumen with human-centered market insights.
  • We help organizations to build the capabilities required to sustain innovation.
  • Pronounced “EYE-dee-oh”