Communications Manager

Las Vegas, NV

We are looking for our next Communications Manager to join our innovative Communications team. The Communications Manager for Mad Apple will be responsible for developing and implementing communications strategies inclusive of PR, social media content, influencer programs and partnerships, and promotional opportunities. Working with key partners from MGM Resorts and the Cirque du Soleil Resident Show Division, this position will optimize synergies with Marketing and Sales efforts to maximize revenue, average ticket price and occupancy for the show while controlling costs and protecting the brands. The ideal candidate will have an analytical mindset and will have excellent negotiation, organization and presentation skills, with an ability to multi-task.

 

Why join us as a Communications Manager?

  • To have the opportunity to lead Communications efforts on a unique show;
  • To join a team that is collaborative and full of knowledge;
  • To be a part a company that is consistently pushing the needle regarding creativity and innovation.


The Communications Manager will have the opportunity to:

  • In collaboration with the Director of Communications and VP Sales, Marketing and PR, develop PR and social media strategies for Mad Apple;
  • Prioritize and build strong relationships with MGM Resorts and New York-New York Hotel & Casino counterparts, including active, ongoing participation in meetings and ensuring content and programs are reviewed and approved by MGM Resorts as required;
  • Monitor the effectiveness of PR and social media efforts while proactively recommending new initiatives to achieve Mad Apple’s KPIs. Where possible, set up metrics to receive direct feedback from customers;
  • Lead the execution of all approved PR and social plans for Mad Apple to include content development and distribution (photo and video shoots), media pitching and hosting, creation of press releases and press kits, influencer programs, blogs, current social channel management, social channel expansion, social posts and responses;
  • Coordinate and staff media and PR events on and off site, communicating with partners and media as well as Mad Apple show team and Artists, ensuring show operation resources are available where needed and appropriate to execute. Facilitate media training for spokespeople;
  • Continually deliver on expectations of partners, senior management and internal departments through clear, concise communication. Highlight successes, sharing results;
  • Implement partnerships with key brands that align with Cirque du Soleil shows to cross promote and expand the brand awareness to identify audiences. Ensure necessary approvals are obtained prior to any commitments to ensure mutual alignment around selection, activities and outcomes;
  • Act as company spokesperson; represent Cirque du Soleil and Mad Apple at public events and business gatherings. Seek input from internal Cirque du Soleil Resident Show Division (RSD) and International Headquarters (IHQ) colleagues to maximize synergies, share best practices, develop efficient processes and workflow and achieve optimal use of time and capacity;
  • Work with the show’s Marketing and Sales Managers, develop strategies to capitalize on opportunities and achieve revenue, occupancy, average ticket price goals and other KPIs;
  • Serve as the in market and on property “eyes and ears” for the Marketing team to assess Marketing activations, on the ground marketing visibility and opportunities, in-market research, review and recommendations for placements;
  • In collaboration with the Marketing Manager, support direct Marketing initiatives;
  • Provide the Marketing Manager with regular updates on ongoing activities in the market;
  • Manage crisis communications with all necessary parties under the direction of the Director of Communications;
  • Oversee external agencies and vendors as applicable; 
  • Complete other job-related duties as assigned.

 

What does it take for this role? The following hard skills are the basics of what’s needed to be successful in this position:

  • Bachelor's Degree in Marketing and/or Communications, or in a related field;
  • At least six years of previous experience in Entertainment Marketing, PR, social media or agency experience;
  • Working knowledge of Microsoft Office software (Excel, Word, Outlook, etc.);
  • Excellent written and oral communication skills;
  • Ability to create and maintain solid business relationships both internally and externally and promote and encourage a positive and productive work environment;
  • Ability to handle ambiguity and work under pressure while maintaining a professional demeanor;  
  • Ability to travel and work evenings and weekends as required;
  • Fluent in English, both written and spoken;
  • Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one’s identity and work authorization;
  • Although not a pre-employment condition, this position requires you to be fully vaccinated. If requested, reasonable accommodations will be considered.


Come create with us and let us show you what a “circus family” feels like!

 

Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.

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