Communications Manager

Irvine, CA

Sega of America is seeking a Communications Manager who will drive the PR, social, and communications strategies for several key brands within the Retro portfolio throughout NA and EMEA. In this position you will play a critical role in crafting and telling the story of each game campaign to players, media, and content creators. Reporting to the Brand Marketing Director, the ideal candidate has a minimum of 4 years of public relations experience in the gaming industry and is passionate about games and players.

Duties and Responsibilities:

  • Drive the over-arching communication strategy and lead the campaign narrative for multiple game launches, while collaborating with internal brand marketing, production, and community teams in the Americas and EMEA.
  • Act as subject matter expert for assigned titles and represent Retro IP to external media.
  • Arrange and attend live or virtual communications events such as hands-on presentations and media tours.
  • Be the point of contact for all endemic and non-endemic media contacts throughout NA.
  • In partnership with development and promotion teams in Japan, build and execute first look, hands-on, preview, and review strategies for NA and EMEA, resulting in maximum press coverage.
  • Manage US PR agency in activities ranging from day-to-day operations to executing break-through promotions.
  • Manage all PR assets, including scheduling, creation, approval, and publishing to achieve pre-set PR beats.
  • Outline, write, and secure approval of press releases, media advisories, newsletters, and other messaging.
  • Work closely with NA and EMEA publishing teams to oversee content creator, celebrity, and live streaming strategies across Twitch, YouTube, and other social media channels.
  • Analyze and report earned media campaign results with a focus on quantifiable metrics utilizing PR analytics tools such as Meltwater and Synthesio.

Qualifications and Skills:

  • 4+ years experience in a public relations role, gaming industry experience preferred.
  • Excellent project management and PR planning skills.
  • Knowledge of media landscape and competitive products within the gaming industry.
  • Strong verbal, written, and reporting skills.
  • Proficient with Photoshop, Excel, PowerPoint, SharePoint, and PR measurement tools preferred.
  • Open to flexible hours while working with overseas teams.
  • Positive and professional attitude.
  • A passionate gamer with deep knowledge of Retro games a plus.
  • Strong existing relationships with media and content creators a plus.
  • Experience utilizing first party communication tools a plus.
  • Experience working with a Japanese games publisher is a plus.

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