Communications Manager

Sega of America is seeking a Communications Manager who will drive the PR, social, and communications strategies for several key brands within the Retro portfolio throughout NA and EMEA. In this position you will play a critical role in crafting and telling the story of each game campaign to players, media, and content creators. Reporting to the Brand Marketing Director, the ideal candidate has a minimum of 4 years of public relations experience in the gaming industry and is passionate about games and players.

Duties and Responsibilities:

• Drive the over-arching communication strategy and lead the campaign narrative for multiple game launches, while collaborating with internal brand marketing, production, and community teams in the Americas and EMEA.
• Act as subject matter expert for assigned titles and represent Retro IP to external media.
• Arrange and attend live or virtual communications events such as hands-on presentations and media tours.
• Be the point of contact for all endemic and non-endemic media contacts throughout NA.
• In partnership with development and promotion teams in Japan, build and execute first look, hands-on, preview, and review strategies for NA and EMEA, resulting in maximum press coverage.
• Manage US PR agency in activities ranging from day-to-day operations to executing break-through promotions.
• Manage all PR assets, including scheduling, creation, approval, and publishing to achieve pre-set PR beats.
• Outline, write, and secure approval of press releases, media advisories, newsletters, and other messaging.
• Work closely with NA and EMEA publishing teams to oversee content creator, celebrity, and live streaming strategies across Twitch, YouTube, and other social media channels.
• Analyze and report earned media campaign results with a focus on quantifiable metrics utilizing PR analytics tools such as Meltwater and Synthesio.

Qualifications and Skills:

• 4+ years experience in a public relations role, gaming industry experience preferred.
• Excellent project management and PR planning skills.
• Knowledge of media landscape and competitive products within the gaming industry.
• Strong verbal, written, and reporting skills.
• Proficient with Photoshop, Excel, PowerPoint, SharePoint, and PR measurement tools preferred.
• Open to flexible hours while working with overseas teams.
• Positive and professional attitude.
• A passionate gamer with deep knowledge of Retro games a plus.
• Strong existing relationships with media and content creators a plus.
• Experience utilizing first party communication tools a plus.
• Experience working with a Japanese games publisher is a plus.