Commercial Marketing Specialist

Tampa, FL

Who We Are:  

  • Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States. 
  • Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.  
  • Coke Florida was named as a 2022 US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

What We Offer:  

Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:  

  • Total Wellness Programs including health, dental and vision plans  
  • 401K program with healthy company match  
  • Supplemental Life Insurance 
  • Three weeks of vacation pay, and 11 company paid holidays*  
  • Tuition reimbursement  
  • Employee Assistance Programs (EAP)  
  • Competitive compensation

Commercial Marketing Specialist

This position supports the Commercial Marketing Leadership team across all channels: Retail (Large Store, Small Store, Drug/Value & Independents) & Food Service On Premise (FSOP) in fulfilling the strategic annual business plan priorities.

Roles and Responsibilities

Sales Support

  • Manages activation and execution of Marketing/Pillar promotions supporting business-driving initiatives and brand/package growth priorities aligned with annual plans.   
  • Assist in the fulfillment of contractual marketing fund requests, including adherence to contractual funding agreements and other budget requirements (i.e. ordering of premiums, working with the internal print shop).
  • Assist in the creation of toolkits, collateral material, print requests, and invoicing.
  • Supports cross-functional team project requests (e.g. Customer Incentive Programs, Internal Sales Incentives) to grow share and through in-store display execution.

New Business

  • Assist in gathering of information, data, imagery, etc to support New Business pitches.
  • Create and maintain an archive of new business materials and information.
  • Assist Sales and Franchise Development with relevant Marketing needs for FSOP Customer Marketing Agreement creation and renewal.  

POS Store Channel Marketing/Contractual Marketing Programs Ownership

  • Develop and execute tailored channel toolkits supporting Customer Contractual Marketing Agreements & Pre-Approved Contracts (All Tier Levels).
  • Maintain Local Marketing Budget Tracking (Customer Marketing Funds), Invoicing (CONA) and monthly reporting for budget reconciliation.
  • Responsible for development and execution of Retail & Food Service (FSOP) POS/Merchandising in support of all Channel customer needs.


Local Activation/Event Execution of Asset Partnerships

  • Assist in the planning, activation, and execution of customer events, including sampling tours, Grand Openings and charitable events.
  • Oversight of the planning and execution with Coke Florida’s approved Agencies.
  • Maintain activation inventory, tools, and equipment for reuse at future events.
  • Coordinate the logistics of ordering and delivering samples to activation event locations.


For this role you will need

  • 2-4 years of relevant on-premise sales or marketing experience
  • Experience working in marketing, CPG, Food Service industry desired
  • Knowledge of Shopper Marketing Channels desired
  • Previous experience working within a team
  • Strong communication, both written and verbal


This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.  

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship. 

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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