Campaigns Marketing Manager

Join the world’s most beloved wearables brand! Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit Health Solutions is the B2B side of the business that develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and partners. The Campaigns Marketing Manager will play a critical role in the development and execution of revenue-generating programs for Fitbit Health Solutions.

We are looking for a motivational member of the Demand Generation marketing team who can:

Work cross-functionally to produce best-in-class experiences for prospects and customers
Create and execute multi-channel lead generation programs for enterprise, SMB, partner, health plan, and other segments (includes media, events, web, social, email, etc.)
Own events calendar, identify event staffing needs, manage logistics, and work with vendors for seamless execution
Develop and monitor timelines, campaigns calendar, and internal communications to ensure cohesiveness across the organization
Budget, conduct A/B testing, analyze, and optimize full-funnel programs to ensure strong ROI
Improve lead progression through the funnel by introducing new methods of nurture accelerators
Report results based on quarterly KPIs and industry benchmarks on a regular basis for optimal management buy-in
Work directly with agencies and key internal stakeholders to develop effective campaigns

Requirements:

Bachelor’s degree required. A degree in Business, Marketing, and/or Communication is a plus.
At least 5 years in marketing with majority of that time in B2B campaigns roles
Minimum of 2 years’ experience using Salesforce, Marketing Automation (preferably Marketo), and 3rd Party Integrated Tools (i.e. ON24, GTW, Bizible, Tableau, LeanData, Engagio, Demandbase, Splash, etc.)
Prior working experience planning and executing webinar programs and events
Willingness to travel to events as needed and when permitted post-COVID
Knowledge of current best practices and new strategies for digital and lead generation marketing including Sirius Decisions demand gen methodology and account based marketing
Ability to collaborate, build relationships, and drive results across teams and at all levels of an organization
A creative thinker with proven ability to effectively execute integrated marketing programs
A deep understanding of the creative requirements for campaigns with a proven ability to effectively coproduce with our creative team
A multi-tasker that can handle a multitude of different responsibilities at one time
Excellent communication and negotiation skills – both spoken and written
Strong planning and organizational skills
Attention to detail - willing to investigate something small while keeping the big picture in mind
Copywriting is a plus
Prior experience marketing in healthcare is a plus
Enjoy working in a dynamic, fast-paced environment; must be a self-starter