The Brand Specialist helps maintain brand integrity, support distribution and sell-in of Meyer brands, and aids in brand programming to build brand equity and consumer demand. The Brand Specialist will assist with execution of marketing activities and development of new initiatives to support Meyer’s business objectives for assigned brand(s). Marketing activities may be directed to consumers (B2C) or retail partners (B2B).
The position requires development of strong cross-functional relationships with Sales, Creative Services, and Product Management in particular, however, may require engagement with other internal teams and external agencies.
Essential Job Duties:
- Monitor and analyze market trends, competitor activity, and consumer behavior to inform brand management decisions.
- Synthesize and prepare brand performance reports to highlight impact of marketing activities (4Ps, tentpole programs, etc.).
- Assist with development and distribution of new product marketing stories, including unique selling proposition, key reasons to believe, product names, product claims and marketing communications (packaging, digital content, etc.).
- Assist with development of point of purchase materials that drive conversion, including brochures, store signage,and feature displays.
- Develop best-in-class visual merchandising content, including enhanced content, alt images, and videos for retail brand pages and product detail pages.
- Assist with development of B2B presentations for retail sell-in by pulling and analyzing supporting market data and consumer research.
- Develop and distribute sell sheets, retail catalogs, fixtures, suggested store planograms and other product materials. to Sales and other cross-functional partners.
- Assist with Vallejo product showroom brand environments, including development of booth merchandising, planograms and merchandising logistics.
- Review collection direction for retailer meetings, and other needs.
- Partner with consumer insights, as needed, to organize and summarize market research conducted through Survey Monkey or other survey methods.
- Partner with HOB and Creative Services team to brief and deliver creative assets for retailer/marketplace media needs.
- Other duties as assigned.
Minimum Qualifications:
- Requires a bachelor’s degree in marketing or a related field.
- 1-3 years’ work experience in marketing is ideal, preferably in a consumer goods environment. Relevant internships will be considered for recent graduates.
- Strong critical thinking and business analytics skills.
- Prior experience in brand management preferred.
- Strong working knowledge of Microsoft Suite, G-Suite and the Internet.
- Strong interpersonal skills and the ability to interface with Meyer employees, customers and vendors.
- Detail oriented and possess strong organizational and time management skills.
- Careful proofreading skills to ensure accuracy.
- Able to handle multiple tasks simultaneously and establish priorities.
- Time management skills and being able to meet deadlines, while charting processes.
- Able to work independently and as part of a team.
- Able to communicate effectively in English both in verbal and written formats in order to accurately proofread packaging and brochure copy.
- May be required to travel on occasion.
- Must possess the mental and physical capacities to perform the job duties.
$66,560 to $72,000 DOE