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Brand Marketing Specialist

Vallejo, CA

The Brand Marketing Specialist owns the social media presence and content of the brand, as well as direct-to-consumer communications via email and SMS. The Brand Marketing Specialist supports our marketing strategy, helps build the brand and grow consumer loyalty. In this role, you will work within the brand team, collaborating closely with the Brand Manager and Head of Brand to spearhead innovative and creative ways to engage with consumers, tell our brand story and grow the business across all channels.


ESSENTIAL DUTIES:

  • Plan and implement social media, email, and SMS campaigns aligned with brand positioning and objectives, using best in class content strategy for each digital channel
  • Partner with internal teams and agencies to create digital content that conveys each brand’s story in compelling, engaging, and creative ways
  • Plan and implement content calendars, ensuring campaigns and content align across platforms and with broader brand communications, to tell cohesive brand stories
  • Brainstorm new content ideas and strategies
  • Lead daily social media community moderation and messaging
  • Understand and effectively express the brand identity and strategy in all creative executions, including copywriting
  • Support and coordinate with PR, Influencer, and Affiliate marketing initiatives
  • Track and analyze content performance, test, and iterate to optimize results
  • Project-specific initiatives as requested
  • Stay current with content strategies, trends, and best practices


SKILLS AND EXPERIENCE:

  • Bachelor’s Degree in English, Communications, or Business/Marketing
  • 3-5 years in brand social media marketing and Public Relations (PR)
  • Familiarity with mainstream social media platforms, including Facebook, Twitter, Pinterest and, Instagram
  • Experience with public relations and product placement
  • Excellent grammar and writing skills
  • Excellent interpersonal, oral, and written communication skills
  • Ability to think analytically and learn new concepts quickly
  • Strong organizational skills and the ability to meet deadlines
  • Strong desire to learn about social media marketing and to grow into increasing responsibility for brand social media activities 
  • Ability to manage multiple projects in a fast-paced environment, with attention to detail
  • Self-motivation and the ability to work both independently and collaboratively
  • Proficiency with Microsoft Office Suite and Google programs, including Word, Excel, PowerPoint, and Google Slides
  • Must possess the mental and physical capabilities to perform the job duties


WORKING CONDITIONS: 

Work is performed indoors. Lighting is artificial. Use of standard office equipment. Physical demands include sitting, standing, walking, and repetitive use of either one or both hands. Some lifting up to 25 lbs. required. Hours and days are primarily Monday through Friday, business hours but some overtime is also required.


Pay: $70k - $105k, D.O.E. 


Qualifications

Behaviors


Required

  • Thought Provoking: Capable of making others think deeply on a subject
  • Innovative: Consistently introduces new ideas and demonstrates original thinking
  • Enthusiastic: Shows intense and eager enjoyment and interest
  • Motivations
  • Required
  • Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

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