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Brand Marketing Director

San Francisco, CA

We’re looking for a Brand Marketing Director to scale the ThirdLove brand by developing engaging and breakthrough brand campaigns, product launches, and robust consumer experiences for ThirdLove’s target audiences that build brand awareness, interest, love and advocacy. You will be responsible for brand campaigns & media, integrated seasonal/product campaigns, PR and partnerships, and will partner closely with the Sr. Director of Integrated Marketing to refine the overall brand strategy and differentiation. This position will help lead and accelerate growth and market share gain for Thirdlove, developing innovative strategies and go-to-market plans (brand, new launches, seasonal strategies) with executional excellence. In addition, the Brand Marketing Director’s responsibilities include owning and uncovering deep consumer insights to initiate breakthrough communications. 


The ideal candidate is a compelling storyteller, a strong leader and a data-driven marketer, equally comfortable leveraging insights to drive decision-making as they are delivering creative feedback. This role will manage a small dynamic team of motivated direct reports.


What you'll do:

  • Lead brand marketing, seasonal integrated planning, brand media, partnerships and PR
  • Ownership and responsibility for supervising entire go to market process across multiple launches and seasons, including leading cross functional teams to deliver go to market objectives
  • Work with creative, media & PR agency partners to create breakthrough consumer communications across all touchpoints, from traditional media to digital data driven activations
  • Partner closely with the Senior Director, Integrated Marketing to revisit and refine our brand strategy & positioning and messaging, continually assessing its effectiveness to breakthrough and be memorable
  • Collaborate closely with merchandising on seasonal product marketing & launch strategies, as well as with creative on internally developed campaigns and executions
  • Partner with the growth marketing team on full funnel strategies in pursuit of customer acquisition & growth goals
  • Lead PR & comms planning to establish and maintain our position as a DTC disruptor and category pioneer
  • Own and optimize an integrated marketing calendar in close coordination with merchandising, growth marketing, lifecycle marketing, site marketing, and other cross-functional stakeholders
  • Partner closely with the data team on customer, leveraging deep understanding of our audiences to create high-impact messaging and creative strategies.
  • Own reporting, defining and delivering performance metrics and attribution methods to connect brand initiatives to business objectives
  • Be a steward of the brand internally and externally, ensuring all channels and departments are working towards the same brand vision 
  • Alongside agency partners, lead brand media strategy and direction, as well as brand media manage budget allocation
  • Empower, manage, train, develop and inspire direct reports, contributing to positive morale and team momentum 


Who you are: 

  • You have at least 6-8 years of experience in brand strategy and/or brand marketing  
  • Bachelor’s degree required, MBA preferred.
  • You have at least 2+ years of experience leading and managing a team 
  • You are a brand-first champion and creative who relentlessly pushes brand thinking and rallies a team around a common vision
  • You possess the ability to clearly communicate that vision and influence others to come along on the journey
  • You have demonstrated experience building and scaling best-in-class brands
  • You have successfully launched and managed a new product or innovation through its entire life cycle
  • You have strong project management skills
  • You have a keen eye for detail and the ability to think outside the box
  • You have a proven track record of delivering against KPIs
  • You’re analytically minded, with proven experience defining and delivering performance metrics for brand initiatives and gleaning actionable insights from data 
  • You’re a creative thinker, skilled prioritizer, and versatile communicator 
  • You’re entrepreneurial in spirit (start-up experience preferred) 
  • You foster collaboration within the team and among internal and external partners
  • You bring a positive attitude to any challenge


ABOUT US

ThirdLove® is on a mission to help all women feel comfortable and confident in their everyday lives. We are the brand that disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fit Finder® quiz. Inclusivity is at the core of who we are and how we serve our customers and build our team. 


Our culture is collaborative, fast-paced, and data-driven. If you want to impact millions of people each and every day and propel your career forward, we’d love to hear from you.


ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.


ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

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