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Brand Manager, Retail Development

Boca Raton, FL

As a Ralph Lauren Brand Ambassador, Brand Managers provide the very best in aspirational in-store presentation and merchandising, as well as selling skills training to drive mutual sales growth & profitability for all Ralph Lauren brands.


Essential Duties & Responsibilities 

Coaching / Training:

• Drive retail performance thru disciplined business management for all Ralph Lauren brands

• Execution of Store Staffing Excellence - retain best Selling Specialists at all times utilizing Account metrics including Sales per Hour, Average Sale, Units/Transaction, etc.

• Partner with Account/Store Human Resources team with any staffing issues, to include interviewing and selection of future Sales Specialists.

• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while offering exceptional customer service.

• Provide and demonstrate selling techniques where possible - empower the team.

 

In- Store Presentation:

• Execute strong well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines

• Execute floor moves based on seasonal directives, modifying as required based on business trends

• Maximize use of point-of-sale collateral

• Present compelling, forward-looking rigs at all times.

• Ensure the highest of maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.

• Maintain store team focus on organized stockroom standards for easy product replenishment

 

Communication:

• Build & maintain strong account partnerships & relationships and collaborate continually

• Review of business with Store Manager and store mgmt. team to identify immediate and ongoing opportunities and issues with every visit

• Complete Business/Visit Recap with each store visit, identifying product opportunities to both Account & RL teams

• Maintain required focus and follow-up with Communication Doors

 

Experience, Skills & Knowledge

• Motivated self-starter, with professional attitude

• Strong merchandising skills and entrepreneurial spirit

• Creative thinker and business driver

• Excellent communication skills

• Basic computer knowledge and photography skills

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