Brand Manager, Retail Development
As a Ralph Lauren Brand Ambassador, Brand Managers provide the very best in aspirational in-store presentation and merchandising, as well as selling skills training to drive mutual sales growth & profitability for all Ralph Lauren brands.
Essential Duties & Responsibilities
Coaching / Training:
• Drive retail performance thru disciplined business management for all Ralph Lauren brands
• Execution of Store Staffing Excellence - retain best Selling Specialists at all times utilizing Account metrics including Sales per Hour, Average Sale, Units/Transaction, etc.
• Partner with Account/Store Human Resources team with any staffing issues, to include interviewing and selection of future Sales Specialists.
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while offering exceptional customer service.
• Provide and demonstrate selling techniques where possible - empower the team.
In- Store Presentation:
• Execute strong well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines
• Execute floor moves based on seasonal directives, modifying as required based on business trends
• Maximize use of point-of-sale collateral
• Present compelling, forward-looking rigs at all times.
• Ensure the highest of maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns.
• Maintain store team focus on organized stockroom standards for easy product replenishment
Communication:
• Build & maintain strong account partnerships & relationships and collaborate continually
• Review of business with Store Manager and store mgmt. team to identify immediate and ongoing opportunities and issues with every visit
• Complete Business/Visit Recap with each store visit, identifying product opportunities to both Account & RL teams
• Maintain required focus and follow-up with Communication Doors
Experience, Skills & Knowledge
• Motivated self-starter, with professional attitude
• Strong merchandising skills and entrepreneurial spirit
• Creative thinker and business driver
• Excellent communication skills
• Basic computer knowledge and photography skills