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Brand Manager

Horsham, PA

We are seeking an experienced CPG Brand Manager who is passionate about strategically driving brand growth, actioning consumer insights, and delivering innovative marketing campaigns to accelerate a focus growth segment for Bimbo Bakeries USA – Dairy & Frozen.  The portfolio includes Bays English Muffins, Lender’s bagels, and Tenderflake pastries.   

We are looking for a creative, resourceful marketer who thinks creatively to build brand awareness & trial.  As Brand Manager of Bimbo Bakehouse Dairy & Frozen, you will join and dynamic and fast-paced environment developing strategies to drive sales and market share.  The ideal candidate will own the business, leading all facets of the marketing mix including distribution, pricing, promotion, PR, advertising, social media, and innovation support.   


Key Job Responsibilities: 

  • Leader across all facets of daily brand management. 
  • Development of brand portfolio strategy in close coordination with Marketing Director and key customer teams. 
  • End-to-end management of consumer opportunities for the brand, inclusive of strategic opportunity identification, market positioning, partnership on program / communication development / innovation strategy and tracking of metrics.   
  • Collaborate with Omnichannel team to design and implement a cohesive go-to-market strategy for key marketing initiatives that will drive results in retail and ecommerce that ladders up to the brand’s overall strategy.   
  • Lead brand strategy execution including annual brand plans, strategic plans, and communication visions, collaborating with marketing director. 
  • Embrace the consumer, collaborating with the insights team to uncover and analyze consumer insights to drive brand growth.  High level of comfort pulling and analyzing data from sources such as Circana is required.   
  • Partnership with Business Development team on sales presentations, sell sheets, and field communication.  Support the execution of distribution and display targets.   
  • Budget management – Be a sharp operator with founder’s mentality to manage brand budgets efficiently, not accepting waste and unnecessary spending.   
  • Collaborate with creative agency partners and content strategists to lead communications and creative strategy to create award-winning marketing that wins both the hearts and minds of our consumers.   
  • Collaborate with BBU’s Media Center of Excellence (MCOE) team on annual media plans informed by brand performance metrics and Marketing Mix Analysis.  Lead overall media strategy. 
  • Be a cross-functional partner, working with the innovation team and sales to generate a pipeline and launch plan for new products.   
  • Willing to travel, approximately 20% including quarterly visits to Horsham, PA headquarters as well as engagement with consumers and key customers.   

Position Requirements: 

Key Behavioral Competencies:

  • Entrepreneurial Mindset: We are seeking a candidate who embraces agility and an owner’s mindset.
  • Strategic Thinker:  Able to think independently and strategically, developing and completing a series of goals and tactics with minimal supervision.  You think about how your actions move the brand and organization towards our strategic objectives.  You aren’t making decisions in a vacuum, but considering how other departments or the outside world will respond.
  • Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally.  Flourishes in a diverse environment and works well with different personality types.
  • Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.
  • Strong Communicator: The candidate will have strong communication skills to share, update, and present information in a clear and concise manner.
  • Organized: Possesses strong Project Management skills and can juggle multiple projects.  Is accessible and responsible.  
  • Knowledgeable and passionate about food, a plus

Education and Work History:

  • Bachelor’s degree in marketing or related field.  MS or MBA preferred.  A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted.  
  • Minimum of 5 years experience, CPG preferred.
  • Working knowledge of marketing plan development and execution.
  • Expert in Microsoft Office (and margin miner or MicroStrategy if internal)
  • Fluid in Circana consumption database.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

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