Brand Designer

New York, NY

Hero is looking for a Brand Designer who will be responsible for researching, strategizing, and designing for growth and retention initiatives with a focus on ads, email, and SMS. Our ideal candidate is a self-starter with an entrepreneurial drive that can not only execute, but build frameworks for our rapidly growing company. This role will report to the Design Director and Digital Marketing Manager and work closely with the Creative and Growth Marketing Teams.

What you’ll do at Hero

  • Help deliver and refine clear storytelling around our growth and retention assets
  • Collaborate with our growth team to storyboard and design interesting creative executions for different cohorts and channels 
  • Develop hypothesis, iteratively test, and analyze results
  • Strengthen and further develop our Hero Cosmetics brand system
  • Work cross-functionally with digital, growth, marketing, and creative peers

Types of projects you’ll work on

  • Put yourself in the user mindset (e.g., new, returning) and create effective ads for products across our portfolio
  • Develop hypotheses on what piques the interest of our brand across different cohorts
  • Develop designs and frameworks for retention initiatives (e.g., emails, sms)
  • Run experiments on how to drive traffic
  • Collaborate with growth to track how the changes perform
  • Collaborate with the creative team on maintaining the design system and testing variations

We’d love to hear from you if you

  • Have 4+ years of experience working as designer
  • Have strong command of data-driven email design 
  • Working knowledge of Figma
  • Love tackling ambiguous problems and shaping them into clear goals
  • Have the strong ability to leverage analytical skills to create new opportunities of work 
  • Are successful working collaboratively as well as taking complete ownership of a project
  • Have the demonstrated ability to lead large projects
  • Have a passion for design systems, type systems, and framework thinking
  • Embody a “no task is too small” attitude
  • Have demonstrated, strong communication skills, both written and verbal
  • Possess excellent attention to detail and strong organizational skills

Interview requirements

  • A portfolio of design work is required for consideration
  • Take-home exercise
  • Live exercise

**TO APPLY: Please send your resume, portfolio and a letter sharing more about yourself and your interest to**

Benefits at Hero include: Medical, dental, vision, short and long-term disability benefits with a majority of the premiums paid by the company, flexible PTO, Wellness Days and Summer Fridays, 401k (with employer match after 1 year), work from home stipend, Citibike membership, ClassPass discount and more!

Hero is committed to maintaining a diverse workforce and an inclusive work environment. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, ancestry, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, genetic information or any other legally protected status.

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