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Brand Creative Manager

Coppell, TX

If you’re looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion!

 

Since pioneering the first nutritional Smoothie franchise in 1973, our mission has always been to inspire people to live a healthy and active lifestyle. Now, with over 1300 stores and counting, we have been ranked as the #1 Fastest-Growing concept in its category and #13 on Entrepreneur Magazine’s “Franchise 500” list in 2022! We’ve grown to become the largest nutritional Smoothie bar in the nation, with a simple recipe for success: Hire the best people, use the best ingredients and blend with a purpose!


We are seeking a talented and creative Brand Creative Manager to lead our design and visual branding efforts.


The Brand Creative Manager will play a crucial role in maintaining the visual identity and ensuring the consistency of our brand across all marketing materials and platforms.

  • Design engaging and responsive creative assets for all communication channels such as digital, web, social, print, point-of-purchase signage and email.
  • Lead a team of graphic designers, providing guidance, feedback, and creative direction.
  • Manage the creative request/output process including proactive creative solutions for Franchisee needs.
  • Oversee the creation and evolution of our brand identity, ensuring it aligns with our brand values and objectives.
  • Develop and maintain design standards and guidelines to ensure brand consistency.
  • Ensure layouts, designs and photoshoots are aligned with brand and production standards and follow best practices.
  • Develop and implement design strategies that resonate with our target audience.
  • Collaborate with marketing teams to translate marketing strategies into compelling visual designs.
  • Design and update menus, ensuring they are user-friendly, attractive, and effectively communicate our offerings.
  • Collaborate with the R&D team to incorporate menu changes and promotions.
  • Design engaging and responsive website visuals, email templates, and social media graphics.
  • Stay updated on digital design trends and incorporate them into our online presence.
  • Oversee the print production process, including selecting print vendors, reviewing proofs, and ensuring high-quality output.
  • Manage the design department budget effectively, optimizing resources and expenses.
  • Ensure designers have the tools and skills required to produce unique, high impact materials. 


Supervisory Responsibilities:

  • Recruits, interviews, hires, and trains individual contributor staff on the Design Team.
  • Oversees the daily workflow of the Design Team.
  • Provides constructive and timely performance evaluations.
  • Handles discipline and termination of team members in accordance with company policy.


Responsibilities

  • Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong understanding of design principles, typography, and color theory.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Up-to-date with industry trends and best practices in graphic design.
  • Promote the culture, values, and mission of Smoothie King. 


Qualifications

  • Bachelor’s degree in art or graphic design or a related field (or equivalent work experience).
  • Five (5) Years proven experience in graphic design, with a strong portfolio showcasing your work.
  • One to three (1-3) Years experience in a leadership or managerial role.
  • Experience with video and editing highly preferred.
  • Personal passion for health and fitness is a plus. 


What We Offer

Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values: We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish.


With our core values at the forefront of every decision we make, it allows for collaboration, passion, and a no-limits mindset when it comes to your future! We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work. 

 

Our Mission

Inspire people to live a healthy and active lifestyle. 

 

Our Vision

To be an integral part of every health and fitness journey. 

 

Our Values

  • We: Do the Right Thing
  • We: Are Better Together
  • We: Live the Mission
  • We: Keep Evolving
  • We: Focus and Finish 

 

At Smoothie King, when we say inspire people, we mean everyone. We champion a diverse and inclusive workforce that is representative of the guests we serve. We blend the unique members of our organization, celebrating what is both common and different to grow better together and Rule the Day.


The foundation of our diversity efforts is closely tied to our core values, which includes “We Are Better Together” and “We Do the Right Thing”. We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability.


If you are a person with a disability and you need assistance in applying for a position with Smoothie King, please call our Human Resources Department at 214-935-8900 and direct assistance will be provided.

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