B2B Social Media Manager

Houston, TX +3

SCOPE OF RESPONSIBILITIES 

  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Developing social media content plans and calendar that are consistent with the company’s brand identity.
  • Maintain responsibility for social media channels, including creating posts, running promotions, growing followers and increasing engagement and interaction.
  • Lead, develop and manage social influencer relationships and strategies.
  • Create, host, implement and advertise customer webinars and virtual events through a variety of social media networks.
  • Responsible for implementing tactical plans that deliver the maximum number of quality leads that convert to funnel opportunities from social channels and campaigns.
  • Preparing monthly, quarterly and yearly KPI reports on social media marketing efforts.
  • Using analytical tools such as Google Analytics, Sprout Social, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
  • Maintain and optimize company pages within each platform to increase the visibility of the company’s social content.
  • Assist in digital content updates including website, news articles, new product content, videos, email campaigns, keywords, and analytics.

 

KPI’s

  • Leads Generated to Sales Revenue
  • Increase Followers
  • |SM Channel Moderation
  • Facebook Content Engagement
  • Facebook Post Likes and Page Reach
  • Twitter Mentions and Retweets
  • Instagram Account Impressions and Reach
  • LinkedIn Post Shares and Engagement Rate
  • YouTube Video Views and Subscribers
  • Webinar and Virtual Event Attendees


Qualifications

EXPERIENCE & SKILLSET 

Social Media program building within a B2B solution marketing environment – Experience for brands with a solution based go to market strategy that includes some type of high value technical hardware/capital equipment + accessories + software + service.

 

Martech familiarity. Advanced knowledge of working with SMP, Analytics, Salesforce, CMS platforms or similar management tools.

 

Capability building, backed by results – The interview process will include an expectation that the candidate will be able to show KPI’s that can back this up.

 

EXPERIENCE MANDATORIES

  • 5+ years of strategizing, planning and implementing social media programs for high value B2B solutions.
  • 3+ years of social media organic and paid posts, analytics, A/B testing and reporting of success metrics.
  • 3+ years of video, graphic design and HTML editing.
  • 3+ years of communicating and presenting to Sales Leaders and Executive Level audiences.
  • 3+ working knowledge of Adobe Creative Suites, familiarity with Word, Excel and general office applications.


Ellison Technologies is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Subscribe to Job Alerts