B2B Marketing Automation Manager

Classpass Remote (Texas, United States)

Keeping our studio, gym, wellness, and corporate partners informed and engaged is vital to the success of their experience on ClassPass. As a Marketing Automation Manager you will be responsible for the management of ClassPass’ marketing automation platform, Hubspot, and support the digital marketing efforts for ClassPass partners. This marketing operations position will be working directly with marketing, sales and operations teams.


Who are you? First and foremost, you are a self-starter who is comfortable working in ambiguity. You have experience working in hyper growth environments and are confident in owning your tools and platforms. You enjoy cross-collaboration and partnering with a variety of teams on projects that move our business forward.  


Responsibilities:

  • Develop, manage and maintain the marketing automation roadmap, drive continuous improvement and innovation for marketing integrations (webinar and salesforce), personalization and segmentation capabilities, lead-scoring model, and database management
  • Measure and analyze campaign effectiveness including email and conversion metrics, generate campaign insights using closed-loop reporting between marketing automation and CRM, including website and landing page traffic
  • Continual management and upkeep of marketing automation tool, including contact and workflow management
  • Project manage marketing operations initiatives, including identifying business requirements and needs with stakeholders
  • Research, recommend and implement system enhancements, to integration enhancements between marketing automation, CRM, and sales tools, and to the lead nurturing process in order to increase conversion and close rates
  • Design campaign workflows: validation rules, triggers, alerts, and automated responses
  • Build email campaigns and landing pages, maintain templates and define dynamic smart content, create and optimize drip campaigns
  • Conduct A/B tests on emails and landing pages
  • Manage integration of social media channels for lead import and ad tracking
  • Manage UTM tracking and routing
  • Lead compliance exercises to ensure database integrity and manage lead and contact data hygiene in accordance with GDPR, CCPA, CAN-SPAM and CASL


Requirements:

  • 4-5 years of experience in a B2B Marketing Automation role
  • Hands on experience with marketing automation tools required (Hubspot preferred) including implementation, administration and integration 
  • SQL, HTML/CSS skills required
  • Familiarity with Google Analytics
  • Capable of learning new technologies and determining its impact on the business
  • Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail
  • Must have a strong sense of business acumen -- enjoy and thrive in project management across teams and for initiatives, working cross team and communicating internally about project descriptions and timelines. 

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