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AVP, Digital Channel Senior Analyst

Jacksonville, FL +1
  • The Digital Channel Senior Analyst is a professional role that manages email execution and workflow for Sales Force Marketing Cloud programs.
  • Must be able to lead requirement gathering sessions and manage campaign/project timelines.
  • Manage customer expectations and program scope by working closely with stakeholders and other internal partners as appropriate.
  • Requires an understanding of how areas collectively integrate within the email channel as well as coordinate and contribute to the objectives of the email channel and overall business.
  • Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information.
  • Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources.
  • Excellent communication and diplomacy skills are required.

The role’s purpose is to:

  • Drive the onboarding and testing of Sales Force Marketing Cloud email campaigns, channel integrations and data flows.
  • Be the point of contact for questions related to the email channel and Sales Force Marketing Cloud capabilities.
  • Drive standardization across lines of business when applicable
  • Have oversight over the end-to-end campaign build operational process with the expectation to find efficiencies, drive speed to market and define governance processes.
  • Report on campaign results versus expectations. 

Knowledge, Skills and Abilities:


  • Primary liaison with the Marketing Program Managers, Channel Partners and vendor development team to develop sound Business Requirements and work through the business needs to ensure successful program completion.
  • Participate in daily marketing program scrums
  • Review marketing requests and delegate responsibility across channel delivery team and resources.
  • Manage the email campaign build process end-to-end, including day-to-day activities working with delivery and marketing teams and ensure that delivery is within stand process and agreed SLAs.
  • Monitor the day-to-day delivery of email campaigns, data exports, campaign summary reports etc.
  • Consistently look for opportunities to shorten the execution process, thus adding speed to market

Knowledge/Experience/Technical skills

  • Education: bachelor’s degree in marketing, computer Science, information systems, computer engineering or equivalent degree 
  • 3-5 years of experience working within Financial Industry
  • Salesforce Marketing Cloud experience preferred, specifically with Journey builder
  • Strong business acumen and analytic ability with capability of identifying business trends and opportunities and problem solving skills

Personal Skills

  • Strong organizational skills
  • Excellent written and communication skills to report back finding in a structured, clear, simple way.
  • Ability to communicate systems capabilities to non-technical partners.
  • Able to be independent and a self-starter, comfortable in a fast-paced matrixed environment.
  • Strong execution skills and results oriented approach.
  • Act with curiosity and takes the initiative to identify problems, offer creative solutions and resolve issues.

Job Family: Digital & Social Media Marketing

Time Type: Full time

Primary Location Full Time Salary Range: $79,120.00 - $118,680.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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