Associate Trade Marketing Manager

WeedMDLondon, ON18 days ago

The Associate Trade Marketing Manager, Color Cannabis & Saturday Cannabis will lead the execution of tactical initiatives at a national scale to support WeedMD’s adult-use brands (Color Cannabis, Saturday Cannabis). As the Associate Trade Marketing Manager, you are responsible for supporting the Senior Marketing Manager in all brand building, trade, shopper and e-comm marketing efforts, including but not exclusive to designing, building, and managing the deployment of retail and clinic marketing tools & promotions in compliance with applicable regulations and in accordance with WeedMD’s brand guidelines.

Job Duties

  • Contribute on an ongoing basis to the execution and development of all brand strategies
  • Coordinate all retail co-promotion tactics ensuring timely execution, through cross-functional collaboration & communication.
  • Support the development of shopper marketing strategy for Color Cannabis, Saturday Cannabis nationally to meet and exceed business goals.
  • Lead the deployment of tactics related to patient acquisition and retention with Starseed.
  • Support the briefing, development and project management of relevant marketing materials, merch and rep selling tools.
  • Oversee the deployment of in-store co-promo shipments.
  • Lead Sage inputs to manage vendor quotes, PO creation and payments in accordance to brand budgets.
  • Brief and project manage the IT/Dev team across all website updates/rehauls.
  • Budget tracking for marketing activities, including monthly reconciliations


  • Post-secondary education (college or university) in Marketing, Advertising, Business or other related field.
  • Minimum 2 years marketing experience in CPG, experience in the cannabis industry considered an asset.
  • Post-secondary education (college or university) in Marketing, Advertising, Business or other related field.
  • Minimum 2 years marketing experience in CPG, experience in the cannabis industry considered an asset.
  • Minimum 1 year of experience in an Assistant and/or Associate Marketing Role in CPG industry (Pharma, Bev-Alc, Tobacco, Cannabis, preferred)
  • Travel Required
  • Valid Drivers License Required
  • Excellent understanding and familiarity with brand-building and brand management
  • Proven track record in creating and executing successful marketing programs.
  • Superior communication skills are required (verbal, written and comprehension)
  • Demonstrated ability to be creative and innovative.
  • Highly effective project management, managing a budget, multi-tasking, and time management skills to meet deadlines.
  • Passionate about retail and wants bring marketing experiences to life in store
  • Collaborative and can partner with cross-functional teams of peers and external partners
  • Results-oriented and self-motivated Enthusiastic about joining a fun, dynamic team
  • Experience with Adobe & Microsoft Suite is preferred

WeedMD thanks all applicants for their interest; however, only those selected to continue in the recruitment process will be contacted. Pursuant to the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code, WeedMD will accommodate all applicants with disabilities to the point of undue hardship during the recruitment and hiring process.

Accommodation will be provided upon request and in accordance with the principles of dignity, individualization, and inclusion. WeedMD will work cooperatively, and in a spirit of respect, with all partners in the accommodation process. WeedMD is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status (including single status), gender identity, gender expression, receipt of public assistance (in housing only), sex (including pregnancy and breastfeeding) or sexual orientation.

Expected start date: 2021-06-01

Job Type: Full-time


  • Dental care
  • Extended health care
  • Paid time off
  • Store discount
  • Vision care


  • 8 hour shift


  • Bachelor's Degree (preferred)


  • Marketing: 2 years (preferred)

Work remotely:

  • Temporarily due to COVID-19

COVID-19 precaution(s):

  • Remote interview process
  • Personal protective equipment provided or required
  • Social distancing guidelines in place
  • Virtual meetings
  • Sanitizing, disinfecting, or cleaning procedures in place

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