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Associate Specialist Marketing

Detroit, MI

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Associate Specialist will be responsible for leading the development and execution of marketing projects and requests in support of the Insurance business. Deliverables range from sell sheets and other printed collateral to emails as well as local event support. Candidate must be comfortable interfacing with the business, have strong written communication skills, be detail oriented and a self-starter who is able to manage multiple, diverse projects simultaneously.

This role works from the Ally office in Detroit MI.  

The Work Itself

  • Work closely with Marketing Manager to coordinate marketing programs for the Ally Insurance business within the US and Canada
  • Manage timing and execution of integrated marketing materials for the U.S. and Canada Insurance business; including point of sale communications for dealership customers, dealer co-branded materials, video content, website content, dealer-targeted sales support, email marketing and more
  • Manage logistical tasks in support of dealer events and sponsorship opportunities for the Insurance business in Canada
  • Ensure that deliverables are created and delivered on-time in support of programs and that marketing materials align with current configuration of the products
  • Work closely with business partners in US and Canada to understand business needs, review marketing materials and communicate updates
  • Coordinate with key internal support teams (i.e. UX, Finance, Content Studio) to develop and execute programs
  • Provide direction and manage projects with multiple agency partners and vendors (advertising agencies, merchandise, print vendor)
  • Utilize proper approval process with the business, marketing leadership, legal, and compliance
  • Monitor inventory and availability of digital/printed dealership point of sale materials for dealers and sales team
  • Assist in monitoring and managing budget for projects including estimating, forecasting, monthly tracking and facilitating payments to third party vendors
  • Miscellaneous duties as assigned

The Skills You Bring

  • Bachelor's degree in Marketing preferred
  • Experience in advertising or marketing role preferred 
  • Knowledge of automotive industry and/or financial services strongly preferred
  • Agency experience preferred, but not required
  • Ability to multi-task in a fast-paced environment
  • Strong attention to detail and accuracy for project execution
  • Self-directed and shows initiative
  • Strong communication and interpersonal skills
  • Willingness to travel as needed

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

  • Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date) 
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
  • Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
  • Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
  • Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
  • To view more detailed information about Ally’s Total Rewards, please visit this link:


Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers.


Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.


We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. 

Emerging: 60.000 - Experienced: 72.500 - Expert: 85.000

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

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