Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking an Associate Site Marketing Manager to join our E-commerce team. Want to help us transform the travel experience? The ideal candidate will be responsible for elevating our digital presence and creating an exceptional shopping experience. This is a great opportunity for someone who is data-driven, action-oriented and brand-focused, as well as eager to learn and take on new challenges!
We believe in being intentional about our approach to modern work. Our hybrid model drives our commitment to fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter. This role reports to the Director, E-commerce and will require a weekly in-office presence on Tuesdays and Thursdays.
As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our employee resource groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
What you’ll do as the Associate Site Marketing Manager:
- Develop and manage engaging content for landing pages, including the homepage, navigation, and other key site areas, ensuring all content aligns with brand messaging and resonates with our target audience
- Plan and execute marketing campaigns to drive traffic and conversion, identifying seasonal opportunities, and collaborate with the Site Merchandising team to ensure campaigns align with product selling strategies
- Collaborate with internal teams on projects that contribute to business objectives, including Growth Marketing, Brand, Creative, Digital, and Merchandising teams
- Conduct A/B testing and analyze site performance metrics to optimize user experience and conversion rates
- Monitor website analytics and performance metrics related to traffic, engagement, and conversion rates to deliver relevant performance and customer behavior insights
- Provide recommendations to enhance site marketing and landing page effectiveness based on performance, data insights, and marketplace trends
- Maintain the overall quality of Away’s website, conducting routine maintenance to ensure a seamless and customer-first experience
- Serve as the voice of the customer for optimal shopping needs and experience
Who you are:
- Minimum 3 years of experience in website marketing or content management role
- Proficiency in ecommerce platforms, content management systems, and site analytics tools; direct experience using Looker, Amplitude, Shopify, and/or Contentful strongly preferred, but not required
- Analytical and reporting experience, with the capability of understanding key performance indicators within the e-commerce/site merchandising industry
- Eager to work independently and cross-functionally with key stakeholders, to drive critical business objectives forward
- Proactive with a focus on operational excellence, and can identify opportunities for efficiency and improvement
- Ability to multitask and achieve deadlines in an efficient manner
- Team player with a "no task is too small" attitude
- Enjoys working in a fast-paced and ever-changing environment
- Passionate about transforming travel (but that’s a given!)
Compensation Package:
Our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards program that also includes benefits, bonus, equity and various social and professional investment opportunities at Away. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Away employees.
We expect the majority of the candidates who are offered roles at Away to fall healthily within the range based on these factors.
- Salary Range: $95,000.00 - $100,000.00 annually
- This role is eligible to participate in Away’s Annual Company Performance Bonus Plan, the terms of which are determined on an annual basis at the discretion of the company
- Equity Grant: commensurate with level determined at the discretion of the company
- Benefits Overview:
- Medical, Dental and Vision insurance
- Life and AD&D insurance
- 401(k) with a company match
- Flexible spending, health savings and commuter benefits
- Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)
- Paid Parental Leave, Short & Long-term disability
- Product stipends and recognition awards
Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to three countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies”, has been recognized on TIME’s list of “Best Inventions”, and Inc's Best Led Companies. To learn more, visit.
You’ll love working at Away because:
- We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless.
- We’re not just employees. We’re people. We deeply value the talent our team brings to the table, and believe that fair and equitable total rewards packages are part of our commitment to everyone who works here. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a stocked kitchen.
- We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities, as well as access to one-on-one professional coaching services, so we can support you as the company's needs evolve.
- We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through people-focused initiatives like our Employee Resource Groups, monthly cultural programming, our hybrid approach to ways of working, and our newly designed HQ that centers intentionality & collaboration, we're building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.
- And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.
EEOC Statement: Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected].