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Assistant Store Manager

The North Face, a VF Company

At The North Face we dare to lead the world forward through Exploration. We were born to Explore. We were born to Disrupt. We were born to Lead.


The North Face is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.


We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.


Our values:

  • Love wild places
  • Spark curiosity
  • Dare to disrupt
  • Create community
  • Lead with integrity


By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections.


What You Will Do

The Assistant Store Manager will lead, develop and motivate a team of brand advocates, ensuring a consistent best in class customer experience that aligns with our brand purpose and values. The Assistant Manager partners with the Store Manager to maximize profitability by ensuring that customer engagement, merchandising, operations, and community connection are all consistent and in compliance with company standards.


How You Will Make A Difference

  • Brand Experience/Customer Experience: Coaches and develops staff to exceed individual and store productivity goals; coaches and develops staff to provide exceptional customer service by building a loyal customer base, understanding customer needs and engaging customers in conversation around The North Face products, activities and local community; acts as a Customer Experience Coach (Manager on Duty) and supervises floor coverage and activities, including opening and closing store as scheduled; achieves individual productivity goals.
  • Training and Coaching Team: in partnership with Store Manager, provides the leadership to ensure thorough training and ongoing development of store staff in customer engagement and all company programs, policies and procedures; participates in career path development for Guides and Lead Guides; partners with the Store Manager to ensure on-going specific and immediate coaching and feedback are provided to the staff; monitor and maintain compliance of all company policies and procedures and communicate/educate all team members; fosters an environment of development and accountability
  • Operations: Supports the Store Manager in achieving all financial and operational objectives including expense control, Loss Prevention, store audits, and weekly reports; assists in the creation and maintenance of positive employee relations through building, developing, and leading a quality store team; assists Store Manager in the selection and hiring of qualified candidates.
  • Visual Merchandising: partners with the Store Manager on the implementation of visual merchandising directives and maintains standards consistent with company brand strategies; communicates with Store Manager and/or directly to TNF corporate partners regarding merchandising assortment, trends, and needs; ensures merchandise on selling floor is replenished appropriately.
  • Loss Prevention, Safety, and Compliance: Partners with the Store Manager to ensure compliance and adherence to policies and procedures, standards and practices, and company directives. Protects company assets. Ensures compliance with company safety, security, and shrink avoidance policies and programs. Partners with Loss Prevention partners to identify trends and translate strategies into action to meet district and company shrink goals. Reacts quickly to all customer and employee injuries and partners with District Manager and Human Resources immediately.
  • Professional Conduct: Models behavior that respects the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and the brand. Promotes an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas of others.


What You Bring

  • 3 or more years of store management experience in a fast-paced, highly engaging retail environment
  • 3 or more years of experience leading and developing a team of 20 or more associates preferred
  • Experience in a specialty retail environment, outdoor apparel industry or experience with outdoor equipment sales preferred.
  • Associate Degree (AA) or equivalent from two-year college or technical school preferred but not required
  • Proven ability to meet and exceed sales results
  • Proven ability to meet business goals by driving results through store team
  • Proven ability drive results while balancing shifting priorities
  • Regularly interacts with the public in an often crowded and noisy interactive store environment
  • Excellent verbal and written skills
  • Excellent decision making ability in a fast-paced environment
  • Detail orientated and excellent organization skills
  • Proficient computer skills including word processing, spreadsheets, and software programs
  • Proven ability in leading the delivery of a high level of customer service in a retail environment
  • Ability to work a flexible schedule to meet the needs of the business; will require weekends, evenings, and holidays


Physical Requirements:

  • While performing the duties of this job, the employee is regularly required to stand. The employee frequently is required to stand; walk; use hands and fingers to handle and feel objects, tools, or controls; and stoop, kneel, crouch, or crawl.
  • The employee is occasionally required to climb and balance. Frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust and focus


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