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Assistant Manager, TikTok Shops Affiliate Marketing

New York, NY

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!


But tarte™ doesn't stop there. Giving back has always been a part of the brand's DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.


Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte's mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? If so, we'd love to hear from you!


Tarte cosmetics is seeking an Assistant Manager of TikTok Shops Affiliate Marketing. This role will play a crucial role in driving sales through the development and execution of TikTok affiliate marketing strategies, working closely with the Digital Marketing team to maintain influencer relationships, analyze performance data, and ensure the success of our affiliate program.

 

Responsibilities:

  • Manage and optimize Tarte Cosmetics' affiliate program on TikTok to drive sales and revenue.
  • Develop and execute strategies to recruit new affiliates and influencers to the program.
  • Partner with TikTok Shops on new creator and affiliate program initiatives. 
  • Monitor and analyze affiliate performance data to identify trends, opportunities, and areas for improvement.
  • Provide regular reports and insights to the marketing team on affiliate program performance.
  • Conduct research to survey the competitive landscape in the beauty industry, particularly on TikTok.
  • Identify emerging trends, best practices, and competitive strategies to inform Tarte Cosmetics' affiliate marketing approach.
  • Develop and implement a TikTok-specific affiliate marketing strategy to increase brand awareness and drive sales.
  • Collaborate with the marketing team to create engaging TikTok content and campaigns that resonate with our target audience.
  • Maintain a comprehensive list of influencer codes and update master influencer databases regularly.
  • Monitor and capture influencer performance metrics in real-time to track the effectiveness of affiliate partnerships.


Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2-4 years of experience in running affiliate and marketing programs, preferably in the beauty, fashion or wellness industry.
  • Proficiency in data analysis and reporting tools.
  • Strong understanding of TikTok and social media marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to multitask, prioritize, and work effectively in a fast-paced environment.
  • Creative thinking and problem-solving abilities.
  • Familiarity with influencer marketing platforms and tools is a plus.


Our Perks:

  • Salary range: $70,000-85,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
  • Medical, dental, vision, 401k plan & access to health and wellness programs
  • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
  • Hybrid work policy
  • Gratis, employee discount on tarte.com, team give-back initiatives
  • Friendly, fun, creative & collaborative work environment


Tarte is an equal opportunity employer.

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